Hair Styling Products Market Size, Share, Growth & Industry Analysis, By Product (Hair Gels, Hair Serums, Hair Sprays, Styling Creams & Waxes, and Others), By Gender (Men, Women, and Unisex), By End Use, By Sales Channel, and Regional Analysis, 2024-2031

Hair Styling Products Market Size

Global Hair Styling Products Market size was valued at USD 22.93 billion in 2023 and is projected to grow from USD 24.11 billion in 2024 to USD 35.60 billion by 2031, exhibiting a CAGR of 5.72% from 2024 to 2031. In the scope of work, the report includes services offered by companies such Fisk Group, The Estée Lauder Companies Inc., Umesh Modi Group (Revlon), L’oreal SA, Oriflame Cosmetics AG, Hoyu Cosmetics, Kao Corporation, KOSÉ Corporation, COMBE, CHANEL and others.

Adoption of sustainable packaging and Increased demand for customized hair styling solutions are propelling the market. The rapid expansion of e-commerce has significantly transformed the hair styling products market by enhancing market reach and accessibility. E-commerce platforms have enabled consumers to browse and purchase a wide range of hair styling products conveniently from anywhere, driving sales beyond traditional brick-and-mortar stores. This shift has democratized access to specialized products that might not be readily available locally, allowing consumers to explore and purchase based on reviews, recommendations, and specific needs.

Moreover, e-commerce facilitates direct-to-consumer sales models, enabling brands to forge closer relationships with their customers through personalized marketing and feedback mechanisms. For manufacturers and retailers, e-commerce provides valuable data insights into consumer preferences and purchasing behaviors, aiding in targeted marketing strategies and product development.

The continuous growth of online retail channels underscores the importance of digital marketing, customer engagement, and logistics optimization to capitalize on the expanding reach and convenience that e-commerce offers in the competitive hair styling products market.

Hair styling products encompass a diverse range of formulations designed to enhance, shape, and manage hair appearance and texture. These products cater to various styling needs, including holding hair in place (e.g., hairsprays, gels), adding texture and volume (e.g., mousses, volumizing sprays), providing shine and smoothness (e.g., serums, oils), and protecting hair from heat damage (e.g., heat protectant sprays). They are formulated with ingredients such as polymers, resins, botanical extracts, and vitamins to achieve specific styling effects while nourishing and protecting hair strands.

Hair styling products find applications across consumer segments, including individuals seeking everyday styling solutions, professionals in the beauty and fashion industries, and those preparing for special occasions. These products are distributed through various channels, including supermarkets, specialty beauty stores, salons, and increasingly through online platforms, reflecting evolving consumer preferences for convenience and product variety.

Analyst’s Review

The hair styling products market is witnessing robust growth driven by strategic initiatives and innovation from key players. Companies are focusing on expanding their product portfolios to include natural and sustainable formulations in response to growing consumer demand for healthier options. Additionally, investment in digital marketing and e-commerce capabilities is enabling these players to capture a broader audience and enhance customer engagement.

Operational efficiency improvements and supply chain optimization remain critical imperatives, allowing companies to maintain competitive pricing and ensure product availability. Furthermore, partnerships with influencers and celebrities continue to play a pivotal role in brand visibility and market penetration.

• For instance, in August 2023, PBA XG Formulations partnered with the Professional Beauty Association (PBA) to propel the professional beauty industry forward. This collaboration seeks to harness PBA's expertise in advocacy and education, in line with PBA XG Formulations' dedication to delivering innovative products and solutions for beauty professionals, thereby promoting industry growth and advancement.

Key players are navigating the competitive landscape by leveraging technological advancements, consumer insights, and strategic collaborations to sustain growth and strengthen their market positions in the dynamic hair styling products industry.

Hair Styling Products Market Growth Factors

The increasing popularity of hair styling products that provide multifunctional benefits represents a significant trend in the industry. Consumers today seek products that style their hair offer added advantages such as protection from heat damage, nourishment, and even scalp care benefits. This trend is driven by evolving consumer preferences for efficiency and effectiveness in their grooming routines. Products like styling creams infused with vitamins, heat protectant sprays with moisturizing properties, and serums that add shine while preventing frizz exemplify this trend.

• For instance, in June 2024, Bumble and bumble, a leading hairstyling brand, debuted in the U.S. Amazon Premium Beauty store, offering its high-performance, user-friendly products to new consumers. U.S. Prime members benefit from fast, free shipping on every order.

Brands are responding by innovating formulations that combine traditional styling elements with advanced ingredients like antioxidants and natural oils, addressing multiple hair care needs in a single product. This approach simplifies the consumer's routine enhances product value and appeal.

One of the key challenges facing the hair styling products market is the limited expansion into rural areas. While urban centers and metropolitan regions experience robust demand and accessibility to a variety of products, rural areas often lack the same level of infrastructure and distribution networks. This disparity poses challenges in reaching a significant portion of potential consumers who reside in rural communities. Limited access to retail outlets and logistical challenges in distribution contribute to this issue, making it difficult for brands to penetrate and establish a foothold in these regions.

Moreover, consumer awareness and purchasing power in rural areas may vary significantly compared to urban counterparts, further complicating market expansion efforts. Addressing these challenges requires tailored strategies such as developing efficient rural distribution networks, educating consumers about product benefits through targeted marketing campaigns, and adapting pricing and packaging strategies to suit local preferences and affordability levels. Overcoming these barriers is crucial for achieving inclusive growth and maximizing market penetration across diverse geographical areas.

Hair Styling Products Market Trends

An emerging trend in the hair styling products market is the growing consumer preference for natural and organic ingredients. This shift is driven by rising awareness of health and environmental concerns among consumers, prompting them to seek safer and sustainable alternatives for their personal care routines.

Products formulated with natural extracts, essential oils, and plant-based ingredients are perceived as gentler on the hair and scalp, minimizing the risk of irritation and long-term damage associated with synthetic chemicals. Brands are responding to this trend by reformulating their product lines to exclude parabens, sulfates, and silicones, while highlighting the presence of organic certifications and cruelty-free practices to appeal to conscientious consumers.

Furthermore, the trend towards transparency in ingredient sourcing and manufacturing processes has influenced purchasing decisions, as consumers prioritize brands that prioritize sustainability and ethical practices. This preference continues to gain traction, manufacturers are expected to innovate further, leveraging botanical science and biotechnology to develop effective hair styling solutions that align with evolving consumer expectations for natural beauty and wellness products.

Segmentation Analysis

The global market is segmented based on product, gender, end use, sales channel, and geography.

By Product

Based on product, the market is categorized into hair gels, hair serums, hair sprays, styling creams & waxes, and others. The hair sprays segment captured the largest hair styling products market share of 36.25% in 2023. Hair sprays are widely used across various demographics and hair types for their versatile styling capabilities, including providing hold, volume, and humidity resistance. This broad applicability appeals to a wide consumer base ranging from everyday users to professional stylists, contributing to consistent demand.

Additionally, innovations in hair spray formulations, such as those incorporating natural ingredients or offering specialized benefits like UV protection and anti-frizz properties, have further bolstered their popularity. Furthermore, effective marketing campaigns highlighting the convenience and performance benefits of hair sprays have helped sustain consumer interest and drive sales. The hair sprays segment's strategic positioning, product versatility, and continuous innovation have enabled it to maintain a significant market share in the competitive landscape of hair styling products.

By Gender

Based on gender, the market is classified into men, women, and unisex. The men segment is projected robust CAGR of 6.50% of the hair styling products market. There is a growing cultural shift towards male grooming and self-care, driven by changing perceptions of masculinity and increased social acceptance of grooming rituals among men. This cultural evolution has expanded the consumer base for men's hair styling products, encompassing a diverse range of products from basic styling gels to advanced hair styling creams and pomades.

Moreover, targeted marketing campaigns tailored to male consumers, including endorsements by influencers and celebrities, have heightened awareness and encouraged adoption of specialized grooming products. Additionally, product innovations that cater specifically to men's hair care needs, such as products addressing concerns such as thinning hair or scalp health, thereby fueled demand.

By End Use

Based on end use, the market is divided into household, spas & salons, and fashion industry. The household segment achieving the highest revenue of USD 10.48 billion in 2023. The rising importance of personal grooming and appearance management within households has led to increased spending on a variety of hair styling products.

Families and individuals alike are investing in products that offer convenience, effectiveness, and long-lasting results in maintaining their desired hairstyles at home. Moreover, the shift towards working and socializing from home, accelerated by global events, has increased demand for DIY grooming solutions, including hair styling products that replicate salon-quality results. Additionally, the availability of a wide range of products catering to different hair types, styles, and preferences has empowered consumers to experiment and personalize their grooming routines within the comfort of their homes.

Hair Styling Products Market Regional Analysis

Based on region, the global market is classified into North America, Europe, Asia-Pacific, MEA, and Latin America.

Asia-Pacific hair styling products market share accounted for 36.55% and valued at USD 8.38 billion in 2023, reflecting its significant position in the global market landscape. Rapid urbanization, particularly in populous countries like China and India, has expanded the consumer base for hair styling products, driven by increasing disposable incomes and evolving grooming habits.

• For instance, in June 2023, Procter & Gamble launched #HairDNA, a new haircare microsite providing expert advice to address consumers' top hair concerns, exclusively on Lazada, Southeast Asia's leading e-commerce platform. This initiative marked P&G's first retailer partnership in Southeast Asia, with the microsite uniquely developed for Lazada.

Moreover, the influence of trends from South Korea and Japan in skincare and beauty routines has extended to hair care, boosting the adoption of innovative styling products across the region. Furthermore, robust growth in e-commerce platforms has enhanced product accessibility and consumer awareness, facilitating market expansion beyond urban centers to suburban and rural areas.

Europe is poised to grow at the highest CAGR of 5.87% in the forthcoming years within the hair styling products market. Increasing consumer sophistication and demand for premium and specialized hair styling solutions are driving product innovation and market expansion. European consumers are increasingly prioritizing sustainability, seeking products with natural and organic ingredients, and favoring brands that adhere to ethical and environmental standards.

Moreover, the rise of male grooming trends and the growing influence of social media influencers and beauty bloggers are expanding the consumer base and driving product diversification. Additionally, the presence of established beauty and personal care industries, coupled with strong distribution networks, supports market growth by facilitating product availability and consumer accessibility.

• For instance, in April 2024, the UK department store chain-turned-ecommerce retailer, Debenhams, partnered with London-based SALON64 to launch a hair product range, capitalizing on the success of the celebrity-favorite salon.

Europe's proactive approach towards consumer preferences, innovation in product formulations, and strategic market initiatives position it as a key growth region in the global market in the coming years.

Competitive Landscape

The global hair styling products market report will provide valuable insight with an emphasis on the fragmented nature of the industry. Prominent players are focusing on several key business strategies such as partnerships, mergers and acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their market shares across different regions. Manufacturers are adopting a range of strategic initiatives, including investments in R&D activities, the establishment of new manufacturing facilities, and supply chain optimization, to strengthen their market standing.

List of Key Companies in Hair Styling Products Market

• Fisk Group
• The Estée Lauder Companies Inc.
• Umesh Modi Group (Revlon)
• L'oreal SA
• Oriflame Cosmetics AG
• Hoyu Cosmetics
• Kao Corporation
• KOSÉ Corporation
• COMBE
• CHANEL

Key Industry Developments

• April 2024 (Expansion): The Estée Lauder Companies announced today that researchers from its two premier hair care brands, AVEDA and Bumble and bumble, in collaboration with AVEDA’s research partner, the University of Bradford. This collaboration highlight innovative advancements across diverse research fields, designed to meet the evolving expectations of both personal and professional hair care within the industry.
• Febraury 2024 (Launch): HASK introduced the Tea Tree Oil & Rosemary Scalp Detox Dry Shampoo, a lightweight formula providing a cooling effect and alleviating greasy, itchy, or dirty scalp. Infused with ultra-fine rice starch, it eliminates oil, impurities, and odor, rebalancing the scalp and refreshing hair without chalky residue.

The global hair styling products market is segmented as:

By Product

• Hair Gels
• Hair Serums
• Hair Sprays
• Styling Creams & Waxes
• Others

By Gender

• Men
• Women
• Unisex

By End Use

• Household
• Spas & Salons
• Fashion Industry

By Sales Channel

• Wholesalers/Distributors
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retailers
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • U.K.
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia-Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America.