Point of Sale Terminal Market

Market Definition

The market focuses on the development, production, and distribution of electronic devices and systems used to complete sales transactions at retail locations. The market encompasses hardware such as card readers, touchscreen monitors, barcode scanners and software solutions that facilitate secure, efficient, and real-time transaction processing.

The report identifies the principal factors contributing to market expansion, along with an analysis of the competitive landscape influencing its growth trajectory.

Point of Sale Terminal Market Overview

The global point of sale terminal market size was valued at USD 109.80 billion in 2024 and is projected to grow from USD 116.84 billion in 2025 to USD 191.50 billion by 2032, exhibiting a CAGR of 7.31% during the forecast period. This growth is attributed to several factors, including the rising adoption of digital payment methods and the growing need for efficient, real-time transaction processing across industries.

Major companies operating in the point of sale terminal industry are Ingenico, NCR Voyix Corporation, VeriFone, Inc., PAX Technology, Fujian Newland Payment Technology Co., Ltd., Block, Inc., Oracle, Shift4, Squirrel Systems, Toast, Inc., TouchBistro, Lightspeed, Mswipe Technologies Pvt Ltd, Elavon Inc., and Diebold Nixdorf, Incorporated.

The increasing use of mobile and cloud-based POS systems is enhancing business operations by offering flexibility, faster checkouts, and improved customer experiences. 

Moreover, technological advancements in POS hardware and software, the expansion of the retail and e-commerce sectors, and growing investments in contactless and secure payment infrastructure are further driving market growth.

• In July 2024, Posiflex Technology Inc. introduced its flagship Mozart BT Series POS terminals with high-performance dual-display units with a modern design and modular features. This series provides a clean setup by hiding cables and integrating the printer for improved space utilization and visual appeal.

Key Highlights

1. The point of sale terminal industry size was valued at USD 109.80 billion in 2024.
2. The market is projected to grow at a CAGR of 7.31% from 2025 to 2032.
3. North America held a market share of 32.09% in 2024, with a valuation of USD 35.23 billion.
4. The hardware segment garnered USD 55.03 billion in revenue in 2024.
5. The fixed POS terminal segment is expected to reach USD 100.53 billion by 2032.
6. The on-premise segment is anticipated to witness the fastest CAGR of 7.68% during the forecast period.
7. The retail segment garnered USD 45.12 billion in revenue in 2024.
8. The market in Asia Pacific is anticipated to grow at a CAGR of 8.02% during the forecast period.

Market Driver

Rising Adoption of Digital Payment Methods

The rising adoption of digital payment methods is driving growth in the POS terminal market. This is primarily fueled by consumer demand for faster, more secure, and more convenient payment options across a wide range of industries. 

As more people shift away from cash and toward card-based and mobile transactions, there is an increasing need for businesses to support digital wallets, contactless payments, and QR code scanning at the point of sale. 

POS terminals play a crucial role in enabling these transactions by offering seamless integration with various payment platforms and enhancing transaction speed and security. They also help businesses accommodate evolving customer preferences and regulatory requirements. This improves operational efficiency and customer satisfaction through streamlined checkout experiences, in turn, driving growth of the market.

• In April 2025, Posiflex Technology, Inc. launched the GT-7100 Series POS terminal that features an ultra-slim design with a 15/15.6-inch touch display. This new series is powered by Intel’s 11th Gen Tiger Lake and MediaTek’s Genio G700 chipsets for strong performance in retail and hospitality use.

Market Challenge

Data Security and Cybersecurity Threats

One of the major challenges in the point of sale (POS) terminal market is the growing risk of data security and cybersecurity threats. POS systems handle sensitive financial and personal information, making them prime targets for cyberattacks such as malware infections, data breaches, and phishing schemes. 

These incidents can result in significant financial losses, legal consequences, and damage to brand reputation. However, many businesses lack the technical expertise or resources to implement advanced cybersecurity measures, leaving them vulnerable to increasingly sophisticated threats.

To address this challenge, market players are implementing end-to-end encryption, tokenization, and secure network architectures to protect transaction data. They are also prioritizing payment card industry data security standard (PCI DSS) compliance, regular software updates, staff training, and real-time threat monitoring to enhance POS system security.

Market Trend

Growth of Self-Service and Kiosk Solutions

The point of sale (POS) terminal market is evolving rapidly due to increasing demand for faster, more convenient, and contactless payment solutions. A key trend is the growth of self-service and kiosk solutions, which allow customers to independently place orders, make payments, and access information. 

These innovations are helping businesses reduce wait times, lower operational costs, and improve overall customer satisfaction by providing a seamless and efficient checkout experience. As consumer preferences shift toward more personalized and technology-driven interactions, the adoption of kiosk solutions is increasing.

• In January 2023, Posiflex announced its participation in NRF 2023: Retail’s Big Show in New York City, where it aimed to debut its next-generation RT Series POS terminals and the new cachet series self-service kiosk. The RT2015-G2 and RT2016-G2 models integrate Intel Celeron J6412 processors and 15” and 15.6” displays for improved performance.

Point of Sale Terminal Market Report Snapshot

Segmentation	Details
By Component	Hardware, Software, Services
By Product Type	Fixed POS Terminal, Mobile POS Terminal
By Deployment Mode	On-Premise, Cloud-Based
By End-use Industry	Retail, Hospitality, Healthcare, Entertainment, Transportation, and Others
By Region	North America: U.S., Canada, Mexico
	Europe: France, UK, Spain, Germany, Italy, Russia, Rest of Europe
	Asia-Pacific: China, Japan, India, Australia, ASEAN, South Korea, Rest of Asia-Pacific
	Middle East & Africa: Turkey, U.A.E., Saudi Arabia, South Africa, Rest of Middle East & Africa
	South America: Brazil, Argentina, Rest of South America

Market Segmentation

• By Component (Hardware, Software, Services): The hardware segment earned USD 55.03 billion in 2024 due to the widespread demand for advanced and reliable POS devices essential for transaction processing.
• By Product Type (Fixed POS Terminal, Mobile POS Terminal): The fixed POS terminal segment held 58.12% of the market in 2024, due to its extensive use in traditional retail environments and large-scale businesses requiring stable, high-capacity transaction processing.
• By Deployment Mode (On-Premise, Cloud-Based): The cloud-based segment is projected to reach USD 107.55 billion by 2032, owing to its scalability, real-time data access, and cost-effective management for businesses of all sizes.
• By End-use Industry (Retail, Hospitality, Healthcare, Entertainment, Transportation, Others): The healthcare segment is anticipated to grow at a CAGR of 9.72% during the forecast period, driven by the increasing adoption of POS terminals for efficient patient billing and streamlined payment processes.

Point of Sale Terminal Market Regional Analysis

Based on region, the market has been classified into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

North America point of sale terminal market share stood at around 32.09% in 2024, with a valuation of USD 35.23 billion. The region's dominance is attributed to the widespread adoption of advanced payment technologies, the growing preference for seamless and contactless transactions, and the increasing digitalization of retail and service industries. 

Moreover, the presence of a well-developed technological infrastructure and a high rate of smartphone penetration further fuels the market growth in this region. Additionally, the concentration of leading POS terminal manufacturers and continuous innovations in payment solutions are driving market expansion in North America. 

Furthermore, the region benefits from supportive government policies and regulatory frameworks that promote secure and efficient digital payments, enhancing consumer trust and accelerating the adoption of POS systems.

• In April 2023, Shopwave partnered with OvationCXM to enhance POS systems for U.S. retailers. OvationCXM will distribute Shopwave’s iPad-based POS software, while Shopwave will use OvationCXM’s platform to improve merchant onboarding and customer experience. This collaboration aims to deliver a unified solution that boosts operational efficiency and elevates customer satisfaction.

The point of sale terminal industry in Asia-Pacific is poised for significant growth at a robust CAGR of 8.02% over the forecast period. This growth is supported by rapid urbanization, increasing smartphone penetration, and expanding e-commerce activities across countries. 

Governments are implementing policies aimed at promoting digital payments and financial inclusion, thereby encouraging investments in advanced POS technologies. The growing trend toward contactless and mobile payment solutions is further driving the demand for modern POS terminals in the region. 

Additionally, the rise of small and medium-sized enterprises and increasing consumer preference for seamless checkout experiences are contributing to regional market expansion.

Regulatory Frameworks

• The Payment Card Industry Data Security Standard (PCI DSS) regulates the handling of payment card data by merchants and service providers. PCI DSS ensures that POS terminals and systems comply with stringent data security requirements to prevent fraud and data breaches.
• The EMV Standards, developed by Europay, Mastercard, and Visa, regulate the technical requirements for chip card transactions. These standards promote secure authentication and reduce card-present fraud at POS terminals worldwide.
• In Europe, the General Data Protection Regulation (GDPR) governs the processing and protection of personal data collected during POS transactions. GDPR ensures that user privacy rights are upheld and that businesses securely manage customer data.

Competitive Landscape

The point of sale terminal industry is characterized by a competitive landscape, featuring a mix of established global technology companies, payment solution providers, and emerging startups specializing in retail and payment innovations. 

Companies are focusing on developing advanced, secure, and user-friendly POS systems that support diverse payment methods, including contactless, mobile, and cloud-based solutions. Leading players are heavily investing in R\&D to enhance device performance, improve cybersecurity measures, and integrate AI and analytics for better customer insights. 

Strategic partnerships with financial institutions, software developers, and hardware manufacturers are enabling companies to broaden their market presence and technological offerings. 

The growing demand for seamless, efficient, and secure payment experiences is intensifying competition, with market participants prioritizing innovation in software integration, hardware design, and customer engagement tools to address the evolving needs of retail, hospitality, healthcare, and other end-use industries.

• In July 2023, PhonePe launched an all-in-one POS device that supports UPI, debit, and credit card payments with features like touchscreen, built-in printer, and WiFi/4G connectivity. The secure, Android-based device is offered on a monthly rental, with plans to deploy 150,000 units across India.

List of Key Companies in Point of Sale Terminal Market:

• Ingenico
• NCR Voyix Corporation
• VeriFone, Inc.
• PAX Technology
• Fujian Newland Payment Technology Co., Ltd.
• Block, Inc.
• Oracle
• Shift4
• Squirrel Systems
• Toast, Inc.
• TouchBistro
• Lightspeed
• Mswipe Technologies Pvt Ltd
• Elavon Inc.
• Diebold Nixdorf, Incorporated

Recent Developments (Partnerships/Agreements/New Product Launch)

• In October 2024, Stripe expanded its Terminal ecosystem through new partnerships aimed at boosting flexibility and innovation in unified commerce. By collaborating with companies like FreedomPay, Stripe enables seamless integration with existing POS systems, while also supporting a range of Android devices to offer businesses more adaptable and modern in-person payment solutions.
• In July 2024, Paytm collaborated with Axis Bank to supply POS solutions and electronic data capture (EDC) devices to the bank’s merchant network. These devices offer features like inventory control, invoice generation, promotional support, sales analytics, and customer relationship management (CRM) to enhance transaction efficiency and customer engagement.
• In April 2024, GoDaddy launched the Smart Terminal Flex, a compact POS device designed for small businesses. With a 6-inch touchscreen, built-in printer, scanner, and 9-hour battery, it supports all major payment methods and integrates with GoDaddy Payments for seamless transactions.
• In June 2023, Areeba launched Android-based POS terminals in Lebanon offering merchants advanced features like near field communication (NFC), electronic signature capture, and app integration for inventory and loyalty programs. Through this launch the company aims to modernize in-store payment infrastructure and improve retail efficiency across the country..