Sauerkraut Market Set to Reach USD 16,346.6 Million by 2030: Driving Demand through Product Development, Packaging Innovations, and Changing Consumer Trends

As per the report published by Kings Research, the global Sauerkrauts Market was valued at USD 10,857.4 million in 2022. The Market is projected to reach USD 16,346.6 million by 2030, growing at a CAGR of 5.37% from 2023 to 2030.

In recent years, the sauerkraut market has experienced a significant surge in demand as consumers worldwide increasingly prioritize fermented food products specifically across all age groups. Fermented food products are produced through an anaerobic process in which natural bacteria generate lactic acid, increasing the food's quality and shelf life.

Additionally, changing consumer preferences towards health-oriented lifestyles and the high nutritional value of sauerkraut, multiple other benefits such as digestive health, weight loss, and other health factors, are contributing to the market's growth. This shift presents an opportunity for market expansion as consumers seek new and innovative flavors and products, moving away from traditional staple food choices.

Key Insights

• Based on the packaging, the jars segment held the largest market share in 2022 accounting 53.2% 
• Based on form, the solid segment generated the highest revenue in 2022 accruing USD 8,203.5 million
• Based on distribution channel, the supermarkets & hypermarkets segment generated the highest revenue in 2022 attributing USD 4,740.2 million
• On the basis of region, North America accounted largest market share in 2022 holding 38.34%

Acquisition Deal of Wildbrine and Bubbies brands by Fermented Food Holdings Inc.

March 2022 – Fermented Food Holdings Inc., signed an acquisition agreement to take over Wildbrine and Bubbies brands. Bubbies Fine Foods is a California company situated in Ventura that is renowned for its natural fermented flagship products.

Strategic Acquisition of Schwan's Company by CJ CheilJedang

March 2019 - The acquisition of Schwan’s Company is another significant move by CJ CheilJedang in its quest for global expansion and the development of innovative food products that cater to changing consumer preferences.

Product Development and Packaging Innovations Drive the Growing Demand for Sauerkraut in Changing Consumer Trends and Health Consciousness

The sauerkraut market is expected to experience growth due to increasing product developments, packaging innovations, and technological advancements. Consequently, the use of refrigerated sauerkrauts is becoming more widespread, providing ample opportunities for market growth during the forecast period. The increasing importance of R&D due to reformulation restraints is anticipated to further develop packaging materials for the longer shelf life of sauerkraut products 

Changing consumer trends such as demand for new flavors and tastes, is a factor that would augment the demand for sauerkraut. For instance, the popularity of German or European cuisines in other regions is amongst the few factors that result in demand for sauerkraut products.

Additionally, the macro-economic factors such as growing urbanization and changing lifestyles leading to the adoption of convenient and healthy food options are also driving the sauerkraut market growth. Sauerkraut's low carbohydrate and high fiber content make it an effective choice for weight loss. This feature presents a significant opportunity for market expansion among health-conscious consumers.

Asia-Pacific to Dominate the Regional Revenues Due to Increasing Demand for Fermented Foods

Asia Pacific observed the fastest growth rate of 6.65% in 2022 and is anticipated to continue its growth throughout the forecast period. This has portrayed that sauerkraut is experiencing a higher growth rate compared to the global market growth rate, indicating an increasing demand and penetration of sauerkraut in the region. China is amongst the native country for sauerkraut as reported by a few organizations. India is amongst the Asian countries that are attracting substantial demand for the food item owing to increasing awareness of the health benefits and advantages.

North America is estimated to be the dominant region for sauerkraut market in recent years. The growth has been driven by a notable surge in the consumption of fermented and health-oriented food products.

Increasing Focus On Strategic Mergers and Acquisitions for Sustainable Growth

The market is consolidated/fragmented with significant players in the market, such as Mama O's Premium Kimchi,Wasta Konserven Fischl GmbH & Co. KG., Lucky Foods, CJ CheilJedang Corp., The Brinery, Tazaki Foods Limited., Leuchtenberg GmbH, HENGSTENBERG GMBH & CO. KG, CHOI'S KIMCHI CO., BUBBIES FINE FOODS L.L.C., and others, are concentrated on expanding their business through collaboration and partnership strategies.