Brain Health Supplement Market Size, Share, Growth & Industry Analysis, By Sales Channel (Hypermarket/Supermarket, Pharmacies & Drug Store, Specialty Store, Online Retail, and Others), By Form (Gummies & Chews, Tablets/Lozenges & Capsules, Powder, and Liquid), and Regional Analysis, 2024-2031

Brain Health Supplement Market Size

Global Brain Health Supplement Market size was recorded at USD 8.72 billion in 2023, which is estimated to be at USD 9.30 billion in 2024 and projected to reach USD 15.60 billion by 2031, growing at a CAGR of 7.67% from 2024 to 2031. In the scope of work, the report includes solutions offered by companies such as KLAIRE LABS, Onnit Labs, Inc., Purelife bioscience Co., Ltd., Intelligent Labs, NOW Foods, Metagenics, HVMN Inc., Peak Nootropics, Liquid Health, Alternascript and others.

The brain health supplement market is influenced by several factors such as increasing awareness regarding cognitive health, rising demand for preventive healthcare solutions, aging populations, technological advancements, and evolving consumer preferences for natural and scientifically backed ingredients. The expansion of the market is fueled by a growing awareness regarding cognitive health and the increasing prevalence of neurological disorders.

With an aging global population, there is an increasing focus on maintaining cognitive function and preventing age-related cognitive declines, such as Alzheimer's disease and dementia. The demand for supplements that support memory, focus, mental clarity, and overall brain health is rising among various age groups, from young adults seeking cognitive enhancement to older adults aiming to preserve their mental acuity.

The trend toward natural and plant-based ingredients is particularly strong, as consumers increasingly seek clean-label products free from synthetic additives. Technological advancements and increased research into brain functioning are anticipated to spur innovation, leading to more targeted and effective supplements.

Personalized nutrition is emerging as a significant trend, as it involves customizing products to align with individual genetic profiles, dietary habits, and lifestyle factors, thus enhancing their effectiveness and appeal. The market is witnessing significant investment from both established pharmaceutical companies and new entrants, reflecting lucrative growth opportunities.

• According to an October 2022 article from the Anxiety & Depression Association of America, about 19.1% of adults in the United States, equivalent to 40 million individuals, experience anxiety.

The growing recognition of mental health conditions is anticipated to expand the potential uses of brain health supplements in the coming years. Brain health supplements are dietary supplements formulated with specific nutrients, vitamins, minerals, herbs, or other bioactive compounds designed to support and optimize cognitive function, mental clarity, memory, focus, and overall brain health. These supplements are often consumed to enhance cognitive performance, promote mental well-being, and support healthy aging by providing nutrients that may be lacking in one's diet or have shown positive impacts on brain function.

Brain health supplements may include ingredients such as omega-3 fatty acids, antioxidants, vitamins (e.g., B vitamins, vitamin D), minerals (e.g., magnesium, zinc), herbal extracts (e.g., ginkgo biloba, bacopa monnieri), amino acids (e.g., L-theanine, acetyl-L-carnitine), and other compounds believed to support brain health.

The market caters to consumers seeking to maintain and optimize cognitive performance, promote mental well-being, and support healthy aging. It includes both natural and synthetic formulations available in different forms, such as capsules, tablets, softgels, powders, and liquid supplements.

Analyst’s Review

The brain health supplement market is witnessing significant growth due to several factors, including growing awareness regarding cognitive health, increasing consumer demand for preventive healthcare solutions, and technological advancements in formulation and delivery systems. Key market players are strategically positioning themselves to capitalize on these opportunities and stimulate market growth. 

These players are expanding their product portfolios to cater to diverse consumer preferences and emerging market segments. This includes introducing products targeted at different demographics, such as aging adults looking to support cognitive health, students seeking improved focus and concentration, and individuals managing stress and mental fatigue. Furthermore, strategic marketing initiatives are being employed to increase awareness and educate consumers about the benefits of brain health supplements. 

Moreover, leading industry players are leveraging digital platforms, social media, and influencer partnerships to reach target audiences and communicate the value proposition of their products. By increasing consumer education and engagement, key players aim to drive the adoption and uptake of brain health supplements, thereby contributing significantly to market expansion.

Brain Health Supplement Market Growth Factors

Advancements in neuroscience and research, along with a rising interest in preventative healthcare, are propelling the growth of the brain health supplement market. Research has elucidated the intricate workings of cognitive function and the impact of various nutrients and lifestyle factors on brain health.

Nutrients such as omega-3 fatty acids, antioxidants, and vitamins have been linked to improved cognitive function and protection against age-related decline. Furthermore, lifestyle factors such as stress, poor diet, and inadequate sleep contribute to cognitive impairment, increasing the demand for supplements that support mental clarity.

As individuals increasingly prioritize their health, brain health supplements offer a convenient method to incorporate essential nutrients into daily routines. Ingredients such as Ginkgo biloba and phosphatidylserine have gained significant popularity for their potential to enhance memory and focus. As the awarness toward cognitive function rises, the market for brain health supplements is projected to expand, thereby fostering brain health supplement market growth.  

• In 2023, the prevalence of Alzheimer's disease among Americans reached 6.7 million, a figure that doubles every five years after the age of 65. This alarming trend is projected to nearly triple, reaching 14 million people by 2060.

The lack of regulation in the brain health supplement sector is anticipated to hinder market growth. Unlike pharmaceutical drugs, dietary supplements are not required to undergo rigorous pre-market testing and approval by regulatory bodies such as the FDA (Food and Drug Administration) in the United States. This lack of regulation is likely to lead to inconsistencies in product quality, safety, and efficacy, as well as potential mislabeling or adulteration of ingredients.

Consumers may struggle to differentiate between trustworthy products and those with dubious claims or inadequate formulations. Additionally, the absence of standardized guidelines regarding dosage and usage pose risks of overconsumption or interactions with other medications. Addressing these regulatory challenges is crucial for ensuring the integrity and safety of brain health supplements and promoting consumer confidence in their efficacy and benefits. Overcoming the challenge of lack of regulation and oversight in the market requires a multi-faceted approach.

Enhanced regulatory oversight, improved labeling requirements, consumer education initiatives, and industry collaboration are all essential components of a comprehensive solution. By implementing these strategies, stakeholders are promoting transparency, accountability, and continuous improvement in product quality and safety. These efforts are estimated to foster consumer confidence in brain health supplements, ensuring that they meet the highest standards of quality, safety, and efficacy.

Brain Health Supplement Market Trends

The growing shift toward personalized nutrition is likely to fuel market growth. For instance, advances in genetic testing and the use of biomarkers are enabling more customized approaches to cognitive health, allowing consumers to select supplements that are specifically designed to address their individual needs. Companies are increasingly leveraging data-driven insights to create personalized supplement regimens that consider unique genetic predispositions, dietary habits, and lifestyle factors.

This move toward personalization enhances the effectiveness of brain health supplements by ensuring that they are tailored to the specific requirements of each individual. Furthermore, it increases consumer engagement and satisfaction, as individuals are more likely to see positive results from products customized to their individual health profiles. The trend toward personalized nutrition fosters innovation within the brain health supplement market.

The shift of consumers toward plant-based and natural ingredients is slated to stimulate market progress in the coming years. This shift is primarily fueled by the increasing awareness among consumers regarding the potential side effects associated with synthetic compounds, leading to a growing demand for clean-label products. Ingredients such as turmeric, ginkgo biloba, ashwagandha, and various adaptogens are gaining immense popularity due to their perceived cognitive benefits and minimal side effects compared to synthetic alternatives.

Furthermore, there is a rising demand for supplements derived from organic and sustainably sourced materials, reflecting a broader trend toward holistic and environmentally conscious health solutions. Consumers are increasingly mindful of the origin and production methods of the products they consume, resulting in the surging popularity of brain health supplements that align with their ethical and environmental values. The market is experiencing an upsurge of new products that cater to a wide range of consumer preferences and dietary requirements, offering a more diverse and sustainable approach to brain health supplementation.

Segmentation Analysis

The global market is segmented based on sales channel, form, and geography.

By Sales Channel

Based on sales channel, the brain health supplement market is categorized into hypermarket/supermarket, pharmacies & drug store, specialty store, online retail, and others. The pharmacies & drug store segment garnered the highest revenue of USD 3.03 billion in 2023. These retail outlets offer accessibility and convenience, ensuring that consumers obtain brain health supplements with ease. Their presence in both urban and rural areas ensures convenient access to these products across a wide demographic, thereby facilitating their integration into daily routines.

Moreover, pharmacies and drug stores are highly regarded as reliable sources for health-related goods, with consumers often placing trust in the reliability and professional advice provided by pharmacists. Moreover, these retail outlets play a pivotal role in increasing awareness and educating consumers about brain health They often engage in health campaigns and provide educational materials highlighting the benefits of supplements.

By Form

Based on form, the market is divided gummies & chews, tablets/lozenges & capsules, powder and liquid. The tablets/lozenges & capsules segment captured the largest brain health supplement market share of 38.65% in 2023. This for of supplement offers convenient and user-friendly options for consumers seeking cognitive support. These solid dosage forms provide ease of consumption, precise dosage delivery, and diverse formulations tailored to various cognitive needs.

With benefits ranging from targeted brain health support to longer shelf life, tablets, lozenges, and capsules are widely accepted and trusted by consumers. Additionally, the diverse formulations available cater to various cognitive needs, offering targeted support for memory enhancement, focus improvement, and overall brain health. Moreover, the widespread acceptance and trust in these solid dosage forms among consumers contribute to their preference and continued use, thereby supporting the growth of the segment.

Brain Health Supplement Market Regional Analysis

Based on region, the global market is classified into North America, Europe, Asia-Pacific, MEA, and Latin America.

The North America Brain Health Supplement Market share stood around 35.56% in 2023 in the global market, with a valuation of USD 3.10 billion. The regions robust healthcare infrastructure, extensive research and development initiatives, and proactive health education campaigns drive the widespread awareness of cognitive health. This environment fosters continuous technological innovation, leading to the development of advanced brain health supplements featuring advanced formulations and scientifically validated ingredients.

Moreover, stringent regulatory frameworks, such as those enforced by the Food and Drug Administration (FDA) in the United States, ensure product safety and quality, instilling trust among consumers North America's affluent population, with their high disposable incomes and a strong emphasis on personal health, fuels the demand for premium-quality brain health supplements.

• The Council for Responsible Nutrition (CRN), a prominent trade association representing the dietary supplement and functional food sector, disclosed results from its yearly survey of American adults, conducted by Ipsos. Key findings from the 2023 CRN Consumer Survey on Dietary Supplements reaffirmed the widespread acceptance of supplements and their significant impact on the lives of the majority of Americans. According to the survey, 74 percent of adults in the United States use dietary supplements, with 55 percent categorized as regular users

Asia-Pacific is anticipated to witness a significant growth, registering a CAGR of 8.91% over the forecast period. The regional market growth is propelled by increasing awareness regarding cognitive health and rising disposable incomes. With a demographic shift toward an aging population and rapid urbanization, there is an increased focus on maintaining mental acuity and resilience in the face of modern lifestyles and stressors.

Furthermore, the region's thriving technology sector and culture of innovation are facilitating the development of advanced formulations and tailored solutions to meet the evolving needs of Asian consumers. Diverse consumer preferences and cultural influences are further shaping the regional market, with manufacturers adapting products to align with local tastes and traditional wellness practices.

In addition, supported by favorable government initiatives and evolving regulatory frameworks, the Asia Pacific region presents opportunities for expansion. As awareness continues to rise and consumer preferences evolve, the region is poised to play an increasingly significant role in fostering innovation in the brain health supplement market.

Competitive Landscape

The brain health supplement market report will provide valuable insight with an emphasis on the fragmented nature of the industry. Prominent players are focusing on several key business strategies such as partnerships, mergers and acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their market shares across different regions. Companies are implementing impactful strategic initiatives, such as expanding services, investing in research and development (R&D), establishing new service delivery centers, and optimizing their service delivery processes, which are likely to create new opportunities for market growth.

List of Key Companies in Brain Health Supplement Market

• KLAIRE LABS
• Onnit Labs, Inc.
• Purelife bioscience Co., Ltd.
• ntelligent Labs
• NOW Foods
• Metagenics
• HVMN Inc.
• Peak Nootropics
• Liquid Health
• Alternascript

Key Industry Development

• November 2023 (Product Launch): NOW Foods introduced a new product targeting cognitive support in a contemporary high-stress environment. Named Calm & Focus with Zembrin & GABA, the formulation features the clinically demonstrated stress-reducing and mood-enhancing properties of Zembrin, offering consumers fast and effective cognitive support. Zembrin, a novel, patented, clinically studied extract of the South African succulent plant Sceletium tortuosum, forms the core ingredient of this innovative supplement. This product serves as a timely solution for individuals seeking natural support for cognitive function amidst the challenges of modern life.

The global brain health supplement market is segmented as:

By Sales Channel

• Hypermarket/Supermarket
• Pharmacies & Drug Store
• Speciality Store
• Online Retail
• Others

By Form

• Gummies & Chews
• Tablets/Lozenges & Capsules
• Powder
• Liquid

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • U.K.
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia-Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America