Gardening Equipment Market Size, Share, Growth & Industry Analysis, By Product (Lawn Mowers, Handheld Power Tools, Hand Tools & Wheeled Implements, Water Equipment, Others), By End User (Residential, Commercial/Government), By Sales Channel (Online, Offline) and Regional Analysis, 2024-2031

Gardening Equipment Market Size

The global Gardening Equipment Market size was valued at USD 64.2 million in 2023 and is projected to reach USD 105.5 million by 2031, growing at a CAGR of 6.58% from 2024 to 2031. In the scope of work, the report includes products offered by companies such as Ariens Company, American Honda Motor Co. Inc., Briggs Stratton, Deere & Company, Falcon Garden Tools, Fiskars, Husqvarna Group, Robert Bosch GmbH, Robomow Friendly House, The Toro Company and Others.

The gardening equipment market has shown steady growth over the past few years, driven by increasing interest in home gardening and outdoor activities. With more people spending time at home due to the pandemic, there has been a surge in demand for gardening tools and equipment. Additionally, the rise of urban gardening and sustainable living practices has further fueled market growth.

As consumers become more conscious of their environmental impact, they are investing in high-quality gardening equipment that is durable and eco-friendly. This shift in consumer behavior has led to an increased focus on innovative and sustainable gardening solutions. Manufacturers are responding to this demand by creating products that are not only functional but also environmentally friendly.

From ergonomic tools made from recycled materials to solar-powered watering systems, the market is adapting to meet the needs of eco-conscious consumers. As the trend towards sustainable living continues to grow, the gardening equipment market is poised to expand significantly in the coming years.

Analyst’s Review 

The gardening equipment market has experienced substantial growth in recent years, primarily fueled by the growing interest in home gardening and landscaping endeavors. A noteworthy trend within this market is the increasing preference for eco-friendly and sustainable gardening practices. This shift in consumer behavior has resulted in a surge in demand for organic fertilizers, compost bins, and energy-efficient tools.

Furthermore, technological advancements have given rise to the development of intelligent gardening tools that offer features such as automated watering systems and soil analysis capabilities. These innovations have not only enhanced the efficiency of gardening tasks but have also elevated the overall gardening experience for customers.

Consequently, more individuals are embracing gardening as a means to enhance the aesthetics of their outdoor spaces while concurrently embracing a sustainable lifestyle. Moreover, the availability of environmentally-friendly products and smart tools has made garden maintenance easier while minimizing the sector's environmental impact.

Thus, the integration of advanced technologies and eco-conscious practices in the context of home gardening is set to foster the gardening equipment market outlook. Consumers are showing a strong commitment to sustainability when engaging in outdoor activities, which is driving their preference for environmentally-friendly gardening practices.

This trend is further reinforced by the integration of innovative technologies into gardening tools and equipment, enabling more efficient and eco-friendly gardening practices. As a result, the future of home gardening holds great potential as consumers continue to prioritize sustainability as a key factor in their decision-making process.

Market Definition

Gardening equipment encompasses a range of tools and machinery utilized for the purpose of cultivating and enhancing gardens, lawns, and other outdoor areas. This equipment includes items such as shovels, rakes, pruning shears, lawnmowers, and watering cans.

The utilization of gardening equipment is vital for various tasks including planting, weeding, trimming, and watering plants, which are crucial for ensuring their healthy growth and overall visual appeal. Furthermore, proper maintenance and storage of gardening equipment play a pivotal role in preserving their longevity and effectiveness. 

Gardening Equipment Market Dynamics

The growth of the gardening equipment market is majorly influenced by the increasing popularity of home gardening and landscaping. As more individuals engage in activities such as growing their own produce and creating visually appealing outdoor spaces, there is an upsurge in the demand for tools and equipment to support these initiatives. This can be observed in the sales of items such as lawnmowers, trimmers, watering systems, and other essential gardening tools.

Moreover, the adoption of sustainable practices in gardening, such as composting and water conservation, is further propelling the utilization of eco-friendly and efficient gardening equipment. These factors are shaping the industry and driving manufacturers to innovate and develop products that cater to the evolving needs of consumers.

With increased awareness of their environmental impact, consumers are actively seeking products that align with their values. This has resulted in a surge in the demand for gardening tools that not only offer efficiency but also align with eco-friendly principles. Moreover, manufacturers are responding to this demand by creating innovative products that enable consumers to reduce waste and conserve resources, which is positively influencing the product landscape. 

However, the high costs associated with advanced gardening equipment are hampering the growth of the market. The expensive nature of innovative tools and machinery renders them inaccessible to a large portion of potential consumers, thereby limiting their adoption and utilization. Thus, manufacturers are trying to make their products more affordable and accessible to a wider range of customers, while also investing in research and development to stay ahead of the competition. 

Segmentation Analysis

The global gardening equipment market is segmented based on product, end user, sales channel, and geography.

By Product

Based on product, the market is bifurcated into lawn mowers, handheld power tools, hand tools & wheeled implements, water equipment, and others. Lawn mowers acquired the largest market share of 37.06% in 2023 mainly on account of their efficiency and time-saving capabilities, which make them the preferred choice for homeowners and landscapers.

Additionally, technological advancements have enhanced their performance, with modern lawn mowers featuring powerful engines and innovative features that streamline lawn maintenance.

The rising demand for well-maintained lawns, driven by the prevalent trend of outdoor living spaces and landscaping aesthetics, has further boosted the popularity of lawn mowers. In response to this, manufacturers are continuously upgrading their products to cater to growing consumer needs, thereby solidifying the position of lawn mowers as dominant players in the industry.

By End User

Based on end user, the market is bifurcated into residential, and commercial/government. The residential segment has emerged as a dominant segment in the gardening equipment market with a revenue share of 77.20% in 2023, which can be attributed to the prevailing trend of urbanization and the growing interest in home gardening.

As urban areas continue to expand, many individuals are faced with limited outdoor space, prompting them to turn to gardening as a means of connecting with nature and improving their living environment. Furthermore, the increasing popularity of the DIY culture and the emphasis on sustainability have motivated homeowners to invest in gardening equipment to maintain their own green spaces.

Moreover, the accessibility of online shopping and the availability of affordable options have further cemented the residential segment as a significant driving force in the gardening equipment market.

By Sales Channel

Based on sales channel, the market is bifurcated into online and offline. The offline segment held the lion's share of 81.30% in the market in 2023, due to the tactile nature of gardening equipment, as customers prefer to physically examine and handle the products before making a purchase decision. This hands-on experience allows them to assess the quality and suitability of the tools and equipment.

Additionally, brick-and-mortar stores offer expertise and personalized service, enabling customers to receive guidance and recommendations from knowledgeable staff members who understand their specific needs. The ability to ask questions, gain valuable insights, and receive customized assistance further enhances the customer experience, which is driving product sales through offline channels.

Gardening Equipment Market Regional Analysis

Based on region, the global gardening equipment market is classified into North America, Europe, Asia Pacific, MEA, and Latin America.

The North America Gardening Equipment Market share stood around 33.49% in 2023 in the global market, with a valuation of USD 21.5 million, attributed to several factors, such as well-developed infrastructure and advanced technology, which enables efficient production and distribution of high-quality gardening tools and equipment.

Moreover, increasing interest in sustainable and eco-friendly gardening practices in North America has resulted in a higher demand for innovative and environmentally conscious gardening tools, which is supporting regional market growth.

Asia-Pacific is anticipated to register the highest CAGR over the forecast period driven by several key factors such as increasing urbanization and population growth, particularly in countries such as China and India, which has led to a surge in demand for gardening tools and equipment.

Furthermore, rising disposable income levels in the region have allowed more individuals to engage in gardening as a hobby or as a means of sustainable living, further fueling market growth. Additionally, there has been a growing awareness of environmental conservation and sustainable practices, prompting individuals to adopt gardening and driving the demand for equipment such as composters, rain barrels, and eco-friendly tools, which is aiding industry expansion.

Competitive Landscape

The global gardening equipment market study will provide valuable insights with an emphasis on the fragmented nature of the industry. Prominent players are focusing on several key business strategies, such as partnerships, mergers & acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their respective market shares across different regions.

Expansion & investments are the major strategic initiatives adopted by companies in this sector. Industry players are investing extensively in R&D activities, building new manufacturing facilities, and supply chain optimization.

List of Key Companies in Gardening Equipment Market

• Ariens Company
• American Honda Motor Co. Inc.
• Briggs Stratton
• Deere & Company
• Falcon Garden Tools
• Fiskars
• Husqvarna Group
• Robert Bosch GmbH
• Robomow Friendly House
• The Toro Company

Key Industry Developments 

• March 2021(Product Launch): FELCO, the world leader in pruning and horticultural tools, launched a fresh collection of hand tools for gardening. This latest assortment aims to enhance the gardening endeavors of both professional landscapers and hobbyist gardeners alike.

The Global Gardening Equipment Market is Segmented as:

By Product

• Lawn Mowers
• Handheld Power Tools
• Hand Tools & Wheeled Implements
• Water Equipment
• Others

By End User

• Residential
• Commercial/Government

By Sales Channel

• Online
• Offline

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • UK
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America