Genealogy Products and Services Market Size, Share, Growth & Industry Analysis, By Application (Institution, Household), By Product (Family Records and Family Tree Forum, Cemetery, Newspaper, Blog Links, DNA Testing, Others) and Regional Analysis, 2023-2030

Genealogy Products and Services Market Size

The global Genealogy Products and Services Market size was valued at USD 3.78 billion in 2022 and is projected to reach USD 8.84 billion by 2030, growing at a CAGR of 11.36% from 2023 to 2030. In the scope of work, the report includes solutions offered by companies such as Geneanet, 23andMe, Inc., NewsBank, Inc., MyHeritage Ltd., FindmyPast, Intellectual Reserve, Inc., Gene by Gene, Ltd., Ancestry, Living DNA Ltd., Illumina Inc., and Others.

Preventive healthcare is emerging as a crucial aspect, with consumers growing awareness regarding its advantages. Genetic testing constitutes a significant component of preventive healthcare, providing a potential means for early diagnosis of rare illnesses. It presents a promising avenue for precisely predicting the likelihood of developing a specific disease by analyzing the intricate genetic composition of a population.

It is expected that misuse of genealogy products and services will present obstacles to the growth of the global market, notably their use for creating predictive criminal profiles. Recent reports on this matter underscore the risks associated with such misuse, prompting calls from industry insiders for stronger regulatory measures and oversight of genealogy services to mitigate potential harm.

Analyst’s Review 

In recent years, the genealogy products and services market has witnessed significant technological advancements and emerging trends. The industry is characterized by a limited number of key market players, whose ongoing investment in research and development has contributed to the growth of their market share and overall revenue.

Additionally, leading companies are innovating through the integration of DNA testing services into genealogical research, allowing for comprehensive family history information to be obtained. Leveraging modern digital tools such as electronic databases, blogs, and applications like Ancestry, they can provide accurate records and genetic representations of family trees to their clients seeking genetic services.

Market Definition

Genealogy is a field concerned with studying family history and tracing familial lineages, involving researching historical content to craft engaging life stories and discover ancestral roots. It provides a means to gain insight into the lives and backgrounds of ancestors and preserve traditional customs and family culture for future generations. Genealogy research is also useful for understanding medical history and confirming or discrediting family myths, as well as publishing family histories for profit or personal use.

The market for genealogy products and services is spurred by a growing curiosity about one's cultural heritage and a lack of formal records. Genealogy service providers employ various analysis methods, including genetic analysis and oral interviews, to collect significant information about a family and its members, enabling genealogists to extract lineage and relationship information. The thriving interest in genealogy across different regions of the world propels the growth of the genealogy products and services market.

Market Dynamics

The genealogy products and services market is witnessing significant growth, primarily driven by the expanding adoption of pharmacogenomics, an area of study that investigates the role of heredity in the body's response to drugs. Increasing awareness of the benefits of preventative healthcare is expected to further propel market growth, with genetic testing playing an important role in identifying potential health risks and providing effective disease management.

Moreover, government investments in research and development are propelling growth by enabling the development of innovative genomic solutions that hold immense potential for disease prevention and treatment. Due to all these factors, the market is expected to grow during the forecasted period.

While the market for genealogy products and services is expanding rapidly, concerns about data breaches involving genealogical and historical records, as well as the unfavorable impact of genetic testing on family and personal relationships, could hinder market growth. The practice of genetic testing has been known to strain family relations, as test results may reveal risks for genetic disorders among both the individual and family members.

However, some family members may not be willing to be informed of such sensitive information. In such cases, the disclosure of genetic information can be seen as a potential violation of privacy and individual autonomy. Addressing these concerns will be a key aspect restraining the market growth.

Segmentation Analysis

The global market is segmented based on, application, product, and geography.

By Application

Based on the application, the genealogy products and services market is bifurcated into institutions and households. The institution segment is expected to hold the largest market share of 86.96% in 2022. In the field of genealogy, professionals and amateurs alike may be employed by companies involved in software development and content creation.

Researching family histories requires a comprehensive understanding of historical laws, political boundaries, migration patterns, and socioeconomic and religious conditions. Due to all these factors, the institutional segment is projected to have a larger market share in the forecast period.

By Product

Based on the product, the market is categorized into family records and family trees, forums, cemeteries, newspapers, blog links, DNA testing, and others. The family records and family tree segment dominated the genealogy products and services market share at 51.48% in 2022. Inheritance of diseases through genetics is a common phenomenon, which can lead to the prevalence of hereditary health problems within families.

A family tree can be an effective tool in identifying such potential health issues by tracing the inherited genes and detecting early warning signs. This can significantly improve the prognosis for the individual by enabling early treatment and management. Therefore, developing a family tree can aid individuals in identifying familial health concerns associated with their genetics and ancestry.

Genealogy Products and Services Market Regional Analysis

Based on regional analysis, the global market is classified into North America, Europe, Asia-Pacific, MEA, and Latin America.

The North America Genealogy Products and Services Market share stood around 48.94% in 2022 in the global market, with a valuation of USD 1.85 billion. The significant growth of the market in the region is attributed to the presence of key market players, coupled with the well-established healthcare infrastructure. The robust economic growth and substantial investments made by these major players are driving the market expansion during the forecasted period.

Competitive Landscape

The genealogy products and services market report will provide valuable insight with an emphasis on the fragmented nature of the global market. Prominent players are focusing on several key business strategies such as partnerships, mergers and acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their respective market shares across different regions.

Expansion & investments involve a range of strategic initiatives including investments in R&D activities, new manufacturing facilities, and supply chain optimization.

List of Key Companies in Genealogy Products and Services Market

• Geneanet
• 23andMe, Inc.
• NewsBank, Inc.
• MyHeritage Ltd.
• FindmyPast
• Intellectual Reserve, Inc.
• Gene by Gene, Ltd.
• Ancestry
• Living DNA Ltd.
• Illumina Inc.

Key Industry Developments

• November 2022 (Acquisition)- Ancestry, a US-based genealogy company, has announced an agreement to acquire Geneanet. Both companies offer similar products and services, such as family tree hosting, exploring various genealogical collections, and providing DNA testing-based genealogy services. This acquisition is expected to increase the range of genealogical data available to users across the globe and to promote innovation and growth in the genealogy industry.
• December 2020 (Acquisition)- Blackstone, a leading private equity firm, has announced the successful completion of its acquisition of Ancestry, a popular online family history business, for a sum of USD 4.7 billion. 

The Global Genealogy Products and Services Market is segmented as:

By Application

• Institution
• Household

By Products

• Family Records and Family Tree
• Forum
• Cemetery
• Newspaper
• Blog Links
• DNA Testing
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • UK
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia-Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America