Gluten Free Food Market Size, Share & Industry Analysis, By Product Type (Baby Food, Bakery, Pizza & Pasta), By Source (Rice & Corn, Oil Seeds & Pulses, Dairy & Meat), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online) and Regional Analysis, 2023-2030

Gluten Free Food Market Size

The global Gluten Free Food Market size was valued at USD 6.32 billion in 2022 and is projected to reach USD 12.46 billion by 2030, growing at a CAGR of 8.98% from 2023 to 2030. In the scope of work, the report includes products offered by companies such as Conagra Brands, Inc., The Hain Celestial Group, General Mills, Inc., Kellogg Company, The Kraft Heinz Company, Hero Group, Barilla G. e R., Seitz glutenfrei, Freedom Foods Group Ltd, Ecotone and others.

The global market for gluten-free food has experienced substantial growth in recent times due to the rising number of individuals with gluten intolerance and celiac disease. Gluten-free diets are not only favored by those with specific dietary restrictions but also by health-conscious individuals who perceive gluten-free products as healthier alternatives.

In addition, due to the increased demand for gluten-free food, manufacturers have expanded their product offerings and created novel gluten-free solutions in a variety of food categories. As a result, grocery store shelves are now loaded with gluten-free products such as bread, spaghetti, snacks, and even beer. Restaurants and cafes have also jumped on board, introducing gluten-free items into their menus to meet the growing demand for gluten-free alternatives.

Furthermore, there has been a notable increase in the availability of gluten-free baking mixes and alternative flours in the food industry. This enables individuals to enjoy their favorite baked goods without gluten. The demand for gluten-free food is projected to rise as consumers become more knowledgeable about the health implications of gluten and the advantages of a gluten-free lifestyle. However, the high cost of gluten-free products is anticipated to hinder the growth of the market.

Analyst’s Review

The global gluten free food market is foreseen to experience significant expansion in the foreseeable future. This growth can be attributed to the rising number of individuals who are intolerant to gluten or have celiac disease, as well as the increasing awareness of the advantages of gluten-free diets for overall health and well-being. Furthermore, the demand for gluten-free food products has been driven by the increasing prevalence of lifestyle diseases such as obesity and diabetes, as these conditions have prompted individuals to adopt healthier eating habits.

The convenience of e-commerce platforms and online shopping is also playing  a key role in the market's growth, as it has made it easier for consumers to access a wide variety of gluten-free food options without having to visit specialized stores. Manufacturers have also made advancements in food technology, enhancing the taste and texture of gluten-free alternatives, which has attracted a larger consumer base. Consequently, the gluten-free food market is expected to experience rapid expansion in the near future.

Market Definition

Gluten-free food refers to food products that do not contain the protein gluten, which is found in wheat, barley, rye, and triticale. These foods are designed to cater to individuals with celiac disease or non-celiac gluten sensitivity (NCGS) who must avoid gluten for health reasons.

Gluten-free products are created using different grains and components that do not include gluten. These can include items like fruits, vegetables, meat, fish, dairy products, legumes, nuts, and grains that are free from gluten. As a result, food industry establishments are addressing the increasing need for gluten-free choices by offering precise labeling and adhering to the regulations and standards set by authorities to ensure that their products are truly gluten-free.

This not only helps individuals with gluten intolerance or celiac disease to make informed choices but also builds trust and loyalty among consumers. In addition, businesses need to ensure that there is no cross-contamination during the production process, as even small traces of gluten can cause serious health issues for those who are sensitive. By taking these measures, businesses can contribute to the well-being of their customers and tap into the expanding market of gluten-free products.

Market Dynamics

The increasing occurrence of celiac disease and other gluten-related conditions is fueling the expansion of the gluten-free food industry. With a rising number of individuals being diagnosed with celiac disease and gluten intolerances, there is a higher need for food options that are free from gluten in the market. This has resulted in a wider selection and greater availability of gluten-free products, including breads, pastas, snacks, and desserts.

• For instance, In May 2023, according to, Gluten Free Jio, Inc., the prevalence of celiac disease is increasing globally at a rate of 7.5% each year.

Furthermore, as more and more people become aware of the potential health advantages of adopting a gluten-free diet, there is a growing demand for gluten-free options, even among individuals who do not have specific gluten-related disorders. This increased demand has contributed to the expansion of the gluten free food market.

Consequently, prominent food companies have seized this opportunity and started producing their lines of gluten-free products. This not only offers consumers a wider range of choices but also guarantees that these products undergo rigorous quality control procedures to cater to the requirements of gluten-sensitive individuals.

Moreover, the food industry has witnessed the inclusion of gluten-free menu options in not only grocery stores but also restaurants and cafes. This shift has been driven by the growing demand for gluten-free alternatives and the increasing awareness of their benefits. Consequently, this transformation aims to create a more inclusive and accommodating environment for individuals with dietary restrictions. However, high costs associated with gluten free products are anticipated to hamper the growth of the gluten free food market.

Segmentation Analysis

The global gluten free food market is segmented based on product type, source, distribution channel, and geography.

By Product Type

Based on product type, the gluten free food market is bifurcated into baby food, bakery, cereals & snacks, pizza & pasta, savories, and others. The bakery segment is projected to register a significant revenue share in the market in 2022 as a result of substantial investments in research and development, aimed at producing gluten-free products that match the taste and texture of gluten-containing alternatives.

Moreover, bakeries are establishing teams of skilled bakers who prioritize meticulousness and quality when creating gluten-free items. Additionally, strategic collaborations with retailers and distributors ensure the widespread availability of these products, which contributes to the growth of the bakery segment in the market.

By Source

Based on source, the gluten free food market is bifurcated into rice & corn, oil seeds & pulses, dairy & meat, and others. rice & corn is anticipated to dominate the market in 2022. As these grains possess inherent gluten-free properties, making them suitable for individuals with gluten-related conditions. Their versatility in product formulation, including the ability to create flours, starches, and other derivatives, allows for the production of a diverse range of gluten-free alternatives. Thus, consumer familiarity and preference for rice and corn, coupled with their neutral taste and texture, contribute to widespread acceptance in various culinary applications.

By Distribution Channel

Based on distribution channel, the gluten free food market is bifurcated into supermarkets/hypermarkets, convenience stores, specialty stores, online, and others. The supermarkets/hypermarkets segment is expected to register a significant revenue share in the market in 2022 as retail stores offer a wide variety of products under one roof, making them a convenient one-stop shopping destination for consumers.

In addition, their large-scale operations enable them to benefit from economies of scale, resulting in lower prices and better deals for customers. Furthermore, supermarkets and hypermarkets often have strong bargaining power with suppliers, which allows them to negotiate favorable terms and secure competitive pricing for their inventory.

Gluten Free Food Market Regional Analysis

Based on region, the global gluten free food market is classified into North America, Europe, Asia Pacific, MEA, and Latin America.

North America is expected to hold the largest market share in 2022 due to the region's increasing prevalence of gluten intolerance and celiac disease. The demand for gluten-free products has increased as more people are diagnosed with these diseases. Furthermore, North America has experienced an increase in health-conscious customers choosing gluten-free diets as a lifestyle option, which is fueling regional market growth. Moreover, the region has a diverse range of gluten-free product options, with various producers catering to the expanding demand.

The increased availability and diversity of gluten-free food products have made it easier for North American consumers to follow a gluten-free diet. Moreover, the region's stringent food labeling requirements and consumer awareness efforts have strengthened North America's dominance in the gluten-free food market, allowing customers to readily identify and select gluten-free items.

Europe is expected to be the second largest region in the gluten free food market owing to a surge in awareness and diagnoses of gluten-related disorders, such as celiac disease and gluten sensitivity. In addition, changing consumer lifestyles, a heightened focus on health, and a perception of gluten-free diets as healthier options have driven demand for gluten free food products in the region.

Competitive Landscape

The global gluten free food market study will provide valuable insights with an emphasis on the fragmented nature of the industry. Prominent players are focusing on several key business strategies, such as partnerships, mergers & acquisitions, product innovations, and joint ventures, to expand their product portfolio and increase their respective market shares across different regions. Expansion & investments are the major strategic initiatives adopted by companies in this sector. Industry players are investing extensively in R&D activities, building new manufacturing facilities, and supply chain optimization.

List of Key Companies in Gluten Free Food Market

• Conagra Brands, Inc.
• The Hain Celestial Group
• General Mills, Inc.
• Kellogg Company
• The Kraft Heinz Company
• Hero Group
• Barilla G. e R.
• Seitz glutenfrei
• Freedom Foods Group Ltd
• Ecotone

Key Industry Developments 

November 2022 (Product Launch): Rage Coffee introduced a trio of fresh snack options, namely coffee peanut bars, caffeine almond bars, and chocolate oats cookies. 

November 2021 (Product Launch): Hy-Vee, Inc., a supermarket chain, launched, Good Graces, a new private brand featuring a full range of gluten-free products.

The Global Gluten Free Food Market is Segmented as:

By Product Type

• Baby Food
• Bakery
• Cereals & Snacks
• Pizza & Pasta
• Savories
• Others

By Source

• Rice & Corn
• Oil Seeds & Pulses
• Dairy & Meat
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • UK
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America