Personalized Nutrition Market Size, Share, Growth & Industry Analysis, By Product Type (Active Measurement, Standard Measurement), By Application (Standard Supplements, Disease Based), By Form (Tablet, Capsule, Powder, Liquid, Forms) and Regional Analysis, 2024-2031

Personalized Nutrition Market Size

The global personalized nutrition market is set to experience significant year on year growth from 2023 to 2031, driven by rising consumer demand for tailored health and wellness solutions. In 2023, the global market size was valued at approximately USD 11.3 billion and is projected to grow at a compound annual growth rate (CAGR) of 9.8% during the forecast period, reaching a valuation of USD 22.7 billion by 2031. As more consumers prioritize individualized dietary plans based on genetic, lifestyle, and health data, the market is set to witness continued growth over the forecast period.

Key drivers are the rise in personalized health. Also, the use of AI and machine learning technologies to analyze data and offer custom nutrition solutions. Companies offering direct-to-consumer services, like personalized supplement subscriptions, are also seeing strong demand. Also, using DNA tests and microbiome analysis in nutrition plans is expected to further boost the market. 

By 2031, the growing focus on preventive healthcare will drive the market. Consumers will seek solutions for their unique health needs, lifestyles, and goals. The rise of chronic diseases, like obesity and diabetes, will likely fuel the demand for personalized diets. This trend, along with the availability of various products on e-commerce and health apps, will drive market growth in the coming years.

Personalized Nutrition Market Trends

Several trends are shaping the personalized nutrition market, with three standing out as major contributors to the sector’s rapid evolution: AI-driven solutions, microbiome-based nutrition, and direct-to-consumer business models. 

AI-driven personalization has revolutionized personalized nutrition. With AI's help, companies can now provide personalized nutrition advice using large datasets, including genetics, biomarkers, and lifestyle data. Companies like DNAfit and Nutrigenomix use AI to analyze data and then create custom nutrition plans. AI also improves the accuracy of personalized recommendations. This leads to better, more targeted interventions. 

Another key trend is the increasing adoption of microbiome-based nutrition. This approach analyzes how gut health impacts wellness. Personalized nutrition companies now offer products to target the microbiome. These include prebiotics and probiotics to improve gut health. In 2023, the microbiome segment was 25% of the personalized nutrition market. This segment is further expected to grow as more consumers seek gut health solutions. 

The direct-to-consumer business model is another trend that is gaining pace. Companies now offer subscription services that deliver custom nutrition products to consumers. Persona Nutrition and Care/of are two such companies leading this shift, offering consumers monthly supplement packages tailored to their unique health needs. This model's convenience and accessibility have made it very popular. It is now a dominant market trend.

Personalized Nutrition Market Growth Factors

Several factors determine the growth of the personalized nutrition market. Major growth factors currently governing the market include technological advancements, rising health consciousness, and the prevalence of chronic diseases. The World Obesity Federation predicts that the global economic impact of overweight and obesity will reach USD 4.32 trillion every year by 2035. Healthcare authorities supported by governments are responding to such alarming statistics by increasing their focus on developing tailored nutrition solutions to combat chronic diseases in a more efficient manner.

• According to the International Diabetes Federation (IDF) Atlas, in 2023, around 537 million adults aged between 20 and 79 years of age were living with diabetes. According to the International Diabetes Federation, the number of diabetic patients is estimated to reach 643 million by 2030 and 783 million by 2045. IDF also states that in 2021, diabetes was responsible for 6.7 million deaths. Therefore, the shift toward preventive healthcare, as opposed to reactive treatment, has increased demand for personalized dietary interventions. Consumers want more than generic advice; they seek plans that are scientifically backed and uniquely tailored to their body’s needs.

Technological advancements, especially in genomics, AI, and machine learning, are driving market growth. Personalized nutrition solutions rely on data from DNA tests, biomarkers, and other health indicators. AI lets companies process vast data. They can then give precise, tailored recommendations. This boosts consumer satisfaction and drives growth.

The rising prevalence of chronic diseases, including obesity, diabetes, and cardiovascular disorders, is driving the demand for personalized nutrition products. In 2022, approximately 40% of global adults were classified as overweight or obese. This epidemic has spurred a need for individualized dietary strategies that can help manage and prevent these conditions.

As a result, more consumers are turning to personalized nutrition solutions to mitigate their health risks. However, a major challenge for this market The shifts in the industry are a direct result of consumer demand, scientific advances and the challenging economic climate. With a looming global recession, it comes as no surprise that overall investment in digital healthcare is down by nearly 50%, just in Europe alone there's been a 16.1% decline in deal value in comparison to 2021

Segments Analysis

The personalized nutrition market is driven by a wide range of product types, applications, forms, and end-users, each contributing to the overall growth and expansion of the sector. Understanding the importance of these segments helps illustrate how the market is shaping and where its future potential lies.

By Product Type

By Product type, the personalized market has been segmented into active measurement and standard measurement products. Wearable devices and apps that track health data in real-time fall under the active measurement segment. These devices are gaining popularity and accounted for about 55% of the market share in 2023. These devices use real-time monitoring to curate a personalized feedback and adjust dietary recommendations accordingly.

Genetic tests and health assessments, without continuous tracking, are key to personalized nutrition. Hence, standard measurement products that rely on them are vital and capture a considerable share of the current market.

By Application

Application segments include standard supplements and disease-based nutrition solutions. Disease-based nutrition aims to address conditions like diabetes and obesity. This segment is expected to witness 10% annual growth due to the rise in chronic diseases. According to the World Obesity Federation, if the preventive care does not improve, around 50% of the global population will be living with obesity by 2035. Such statistics instill an urgent need among consumers to adopt disease-based nutrition solutions. Standard supplements for general health and wellness continue to witness growth in the market. In 2023, standard supplements made up nearly 60% of the revenue in this segment.

By Form

Personalized nutrition products come in many forms. They include tablets, capsules, powders, and liquids. Powdered products are very popular, making up 35% of market revenue in 2023. Their popularity is due to their easy integration into daily diets. There is a rising demand for liquids and tablets. This is especially true for direct-to-consumer products that emphasize convenience.

By End-User

By end user, the personalized nutrition market has been segmented into direct-to-consumer channels, wellness and fitness centers, and hospitals and clinics. Direct-to-consumer channels led the market, capturing over 50% of the revenue in 2023. Online subscription services are fueling this growth by offering easy access to personalized nutrition products. Wellness centers and clinics are also playing a key role in delivering personalized nutrition plans based on individual health profiles.

Personalized Nutrition Market Regional Analysis

The personalized nutrition market has been experiencing varied growth across regions. This is due to consumer awareness, tech adoption, and healthcare infrastructure. North America leads the market, with over 40% of global revenue in 2023.

It will likely remain dominant through 2031. The region has a strong market for personalized nutrition. Leading companies and high consumer awareness of tailored health solutions have helped this market gain considerable momentum. The U.S. is a significant contributor to the market. Its growth stems from advances in genomics and AI health tech.

Europe is another significant market, with Germany, the UK, and France in the lead. In 2023, Europe accounted for approximately 30% of the global market share. The popularity of personalized supplements and functional foods is rising. Increased health awareness and a focus on preventive care are driving this trend and is expected to boost market growth. Moreover, government initiatives promoting health and wellness contribute to the market's development. By 2031, the European market is projected to grow at a CAGR of 8.7%.

Asia-Pacific is set to experience the highest growth, at an 11% CAGR from 2023 to 2031. Countries like China, India, and Japan are driving this growth due to the rapid adoption of digital health technology and a focus on managing chronic diseases. Rising disposable incomes and urbanization in these regions boost the market. The growing middle-income groups in these countries are investing more in health and wellness, which is driving demand for personalized nutrition solutions.

Latin America and the Middle East & Africa are smaller markets. But, they are expected to grow steadily. In these regions, awareness of personalized nutrition is rising. Also, healthcare infrastructure is improving. These factors are boosting market adoption. The Latin American market is expected to grow at a CAGR of 7.5%, with Brazil leading the region.

Competitive Landscape

The personalized nutrition market is very competitive. Several companies want to gain market share by offering innovative, data-driven solutions. DNAfit, Nutrigenomix, and Persona Nutrition are the key players dominating the market. They use AI and genomics to give personalized diet advice.

In recent years, smaller startups have entered the market, offering direct-to-consumer services. Companies like Care/of and InsideTracker have gained traction. They offer tailored supplement packages based on individual health tests. These companies use subscription models and send personalized nutrition products to consumers' homes. This approach has fueled rapid market growth.

Also, large firms like Nestlé and DSM have entered the personalized nutrition space. They did this through partnerships and acquisitions, which has increased competition. Established brands' focus on personalized solutions is driving innovation and expanding the market.

List of Key Players in Personalized Nutrition Market

• Amway Corp.
• Abbott
• Superior Supplement Manufacturing
• Herbalife International of America, Inc.
• Metagenics, Inc.
• GX Sciences, LLC
• Nutralliance
• DNAfit
• Archer Daniels Midland Company (ADM)
• Viome Life Sciences, Inc.

Key Industry Developments

• In 2023, DNAfit launched a new AI-driven nutrition platform, integrating genetic data with real-time health indicators, offering more precise recommendations. This innovation is expected to drive a 15% increase in DNAfit's customer base by 2024.
• Nutrigenomix, in 2022, announced a collaboration with over 500 healthcare providers worldwide to deliver DNA-based nutrition services, resulting in a 25% boost in revenue. This partnership aligns with the growing demand for healthcare professional-led personalized nutrition plans.
• Persona Nutrition, in early 2023, expanded its offerings by launching a new line of personalized multivitamins, aimed at specific health goals such as immunity, sleep, and energy. This launch contributed to a 10% increase in sales within the first quarter of the year.

The Global Personalized Nutrition Market has been segmented:

By Product Type

• Active Measurement
• Standard Measurement

By Application

• Standard Supplements
• Disease Based

By Form

• Tablet
• Capsule
• Powder
• Liquid
• Forms
• Others

End-User

• Direct-to-Consumer
• Wellness & Fitness Centers
• Hospitals & Clinics

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia-Pacific
• Middle East & Africa
  • GCC
  • South Africa
  • North Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America