Sparkling Coffee Market Size, Share, Growth & Industry Analysis, By Distribution Channel (Supermarkets and hypermarkets, Convenience stores, Online platforms, Specialty coffee shops, Vending machines), By Flavor (Plain/unsweetened sparkling coffee, Others), By Nature, By Type, and Regional Analysis, 2024-2031

Sparkling Coffee Market Size

The global sparkling coffee market size was valued at USD 763.6 million in 2023 and is projected to grow from USD 846.9 million in 2024 to USD 1,928.6 million by 2031, exhibiting a CAGR of 12.47% during the forecast period.

Rising consumer interest in innovative beverages is fueling the growth of the market. As consumers seek new and unique drink options, sparkling coffee offers a refreshing alternative to traditional coffee and carbonated drinks, appealing to adventurous consumers.

In the scope of work, the report includes products/services offered by companies such as Keepers Sparkling Coffee, Paulig Group, Slingshot Coffee Co., Manhattan Special, Hector Beverages Private Limited, Kimbo UK Ltd (KIMBO COFFEE), PEET'S COFFEE, Spritzi, HIBALL (Anheuser Busch Inc.), and others.

Sparkling coffee has gained significant attention as it blends the rich flavors of coffee with a refreshing, carbonated twist. This emerging category offers consumers a novel experience by merging caffeine's energizing effects with the effervescence of sparkling beverages.

It caters to consumers seeking innovation in coffee, expanding the scope of traditional coffee consumption with unique, sensory-rich beverages that deliver both refreshment and stimulationm.

The sparkling coffee market represents a niche within the coffee industry focused on carbonated coffee beverages that blend traditional coffee flavors with carbonation for a fizzy, refreshing alternative. Typically available in cans or bottles, these drinks may be be infused with various flavorings such as fruit extracts or syrups to enhance the taste.

The market is growing as consumers seek unique and innovative coffee experiences, catering to those who desire a novel beverage that combines the energizing effects of coffee with the refreshing qualities of sparkling drinks.

Analyst’s Review

The sparkling coffee market is likely to witness substantial growth, mainly due to its appeal to younger generations seeking unique beverages. Companies are capitalizing on this trend by developing innovative products and engaging targeted marketing strategies.

• In April 2024, the National Coffee Association (NCA) released its Spring 2024 National Coffee Data Trends (NCDT) report, which showed that 67% of American adults drink coffee. This represents a 37% increase since 2004, marking the highest level in over 20 years. This growing popularity of coffee aligns with the rising interest in innovative coffee beverages such as sparkling coffee.

Brands are strategically highlighting the novelty, refreshment, and convenience of sparkling coffee to appeal to  consumers seeking distinct and dynamic beverage experiences, leading to sustained market growth.

• In September 2024, Peet's Coffee marked National Coffee Day by introducing Ultra Coffee, a concentrated version of their Espresso Forte blend. Designed for versatility, it enables easy preparation of hot, iced, or sparkling beverages, catering to home brewing needs.

Sparkling Coffee Market Growth Factors

The growing focus on health-conscious lifestyles is contributing significantly to the growth of the market. As consumers priortize their health, they are turning to sparkling coffee as a lower-calorie, lower-sugar alternative to sugary sodas and energy drinks. 

The natural energy boost and potential antioxidant benefits of sparkling coffee make it a popular choice for those seeking beverages that support their health goals. With its unique blend of health and flavor, sparkling coffee is gaining traction among the health-conscious demographic.

• In October 2024, the Food and Agriculture Organization (FAO) and the World Health Organization (WHO) emphasized principles for healthy diets to promote active lifestyles and disease prevention. These guidelines align with the increasing consumer preference for healthier, lower-calorie alternatives such as sparkling coffee.

Consumer unfamiliarity with sparkling coffee presents a significant challenge to the progress of the sparkling coffee market, as many are unaccustomed to carbonated coffee. To overcome this challenge, brands can invest in marketing campaigns to educate consumers on its unique flavor and benefits.

Offering in-store samples or as limited-time promotions can help introduce the product to new customers. Additionally, strategic partnerships and acquisitions can generate interest and foster acceptance of this novel beverage.

• In June 2024, Starbucks partnered with Grubhub to introduce delivery services, increasing convenience and accessibility for customers. Such collaborations drive consumer interest, and promote product trial and expand brand reach and awareness.

Sparkling Coffee Industry Trends

A notable trend in the market is the increasing demand for premium and craft options. Consumers increasingly prioritize high-quality, artisanal beverages that showcase unique brewing methods and premium beans. This trend reflects a broader shift toward elevated coffee experiences, where flavor complexity and craftsmanship are valued.

Sparkling coffee brands are responding to this trend by introducing curated blends and innovative techniques, delivering sophisticated and personalized coffee experience that stand apart from traditional offerings.

• In April 2024, Nestlé launched Nespresso in India to cater to the rising demand for premium coffee experiences, highlighting the growing consumer preference for  high-quality, artisanal beverages.

Sustainability is a key trend in the sparkling coffee market as brands increasingly adopt eco-conscious practices to meet consumer expectations. Companies are adopting eco-friendly packaging, such as recyclable cans or biodegradable materials, to reduce their environmental impact.

Additionally, brands are focusing on sustainable sourcing, ensuring that their coffee beans are responsibly sourced through fair trade or direct trade programs. These efforts align with consumer values, fostering trust and loyalty among environmentally conscious consumers.

• In October 2024, Sonoco introduced a 95% paper-based recyclable can for Nestlé products, aligning with the sustainability trend in the market. The eco-friendly packaging reduces waste and addresses growing consumer demand for environmentally responsible products.

Segmentation Analysis

The global market has been segmented based on distribution channel, flavor, nature, type, and geography.

By Distribution Channel

Based on distribution channel, the market has been segmented into supermarkets and hypermarkets, convenience stores, online platforms, specialty coffee shops, and vending machines. The supermarkets and hypermarkets segment led the sparkling coffee market in 2023, reaching a valuation of USD 284.3 million.

The increasing popularity of convenient, ready-to-drink beverages makes retail outlets provide an ideal platform for sparkling coffee brands to reach a broader audience. Consumers are increasingly turning to supermarkets and hypermarkets for their beverage purchases due to convenience, variety, and competitive pricing.

This expansion enhances visibility for sparkling coffee brands among mainstream coffee drinkers, boosting awareness and trial. As these outlets introduce more innovative beverage options, sparkling coffee’s retail presence in retail stores is set to grow, attracting new customers.

By Flavor

Based on flavor, the market has been classified into plain/unsweetened sparkling coffee, fruit-infused sparkling coffee, and flavored sparkling coffee. The plain/unsweetened sparkling coffee secured the largest revenue share of 42.34% in 2023.

This expansion is mainly fueled by its appeal to consumers seeking clean-label beverages with no added sugars or artificial ingredients. This variant caters to the demand for natural, low-calorie options that align with health-conscious, minimalist lifestyles.

The growing availability of such products allows brands to reach consumers prioritizing functional, unsweetened beverages, further fueling segmental growth.

By Nature

Based on nature, the market has been bifurcated into organic and conventional. The organic segment is anticipated to grow at a robust CAGR of 14.43% through the forecast period, mainly due to increasing consumer awareness of health, sustainability, and ethical sourcing.

As health-concious consumers seek clean, pesticide-free products, organic coffee becomes an attractive option. The shift toward organic coffee is further fueled by a growing preference for environmentally friendly farming practices, which avoid using harmful chemicals and promote biodiversity.

Furthermore, growing consumer interest in socially responsible products, such as fair trade-certified organic coffee, is prompting both established brands and new entrants to expand their organic offerings.

Sparkling Coffee Market Regional Analysis

Based on region, the global market has been classified into North America, Europe, Asia-Pacific, MEA, and Latin America.

The North America sparkling coffee market secured a substantial share of around 39.23% in 2023, with a valuation of USD 299.6 million. This dominance is largely attributed to strong consumer demand for innovative and convenient beverage options.

The growing demand for ready-to-drink beverages in the region, particularly among health-conscious consumers, has created a strong demand for sparkling coffee. With a high concentration of coffee drinkers, North American consumers are seeking innovative coffee options that combine refreshment and functionality, making sparkling coffee a popular choice.

The presence of established coffee brands and strong retail networks, including supermarkets, hypermarkets, and e-commerce platforms, is supporting the widespread availability and growth of sparkling coffee in the region.

Asia-Pacific sparkling coffee market is anticipated to expand at a robust CAGR of 14.04% through the projection period. This growth is primarily propelled by increased coffee consumption and a rising demand for innovative beverages. Health-conscious, young consumers are looking for refreshing, low-calorie alternatives to traditional sodas and energy drinks, making sparkling coffee an appealing option.

Rapid urbanization, changing lifestyles, and global beverage trends further supports this growth. Additionally, the rising popularity of ready-to-drink (RTD) beverages and the influence of Western coffee culture are fueling the demand for sparkling coffee in the region, positioning it as a key market.

Competitive Landscape

The global sparkling coffee market report will provide valuable insight with an emphasis on the fragmented nature of the industry. Prominent players are focusing on several key business strategies such as partnerships, mergers and acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their market shares across different regions.

Strategic initiatives, including investments in R&D activities, the establishment of new manufacturing facilities, and supply chain optimization, could create new opportunities for market growth.

List of Key Companies in Sparkling Coffee Market

• Keepers Sparkling Coffee
• Paulig Group
• Slingshot Coffee Co.
• Manhattan Special
• Hector Beverages Private Limited
• Kimbo UK Ltd (KIMBO COFFEE)
• PEET'S COFFEE
• Spritzi
• HIBALL (Anheuser Busch Inc.)

The global sparkling coffee market has been segmented as:

By Distribution Channel

• Supermarkets and hypermarkets
• Convenience stores
• Online platforms
• Specialty coffee shops
• Vending machines

By Flavor

• Plain/unsweetened sparkling coffee
• Fruit-infused sparkling coffee
  • Citrus-Based Flavors
  • Berry-Based Flavors
  • Others
• Flavored sparkling coffee
  • Vanilla-flavored sparkling coffee
  • Caramel-flavored sparkling coffee
  • Chocolate or mocha-flavored sparkling coffee
  • Almond-flavored sparkling coffee
  • Hazelnut-flavored sparkling coffee
  • Others

By Nature

• Organic
• Conventional

 By Type

• Caffeinated
• Decaffeinated

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • UK
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia-Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America