Sun Care Products Market Size, Share, Growth & Industry Analysis, By Packaging Type (Bottles/Jars, Pumps & Dispensers, Tubes, Others), By Product Type (Sunscreen, After Sun Care, Self-tanning Products), By Age (Adult, Kids),By Nature(Organic, Conventional), By Sales Channel and Regional Analysis, 2024-2031

Sun Care Products Market Size

The global Sun Care Products Market size was valued at USD 13.86 billion in 2023 and is projected to reach USD 20.92 billion by 2031, growing at a CAGR of 5.37% from 2024 to 2031. In the scope of work, the report includes products offered by companies such as L’Oréal Paris, Estée Lauder Companies, Johnson & Johnson Services, Inc., Procter & Gamble, Unilever, Beiersdorf AG, Shiseido Co., Ltd., Kao Singapore Pte. Ltd., Edgewell Personal Care, Colgate-Palmolive Company and others.

Rising consumer awareness regarding skin care is mainly fostering market growth. Moreover, technological advancements are reshaping the sun care products market as key players are introducing innovative formulations and delivery methods that enhance product efficacy and consumer experience. This highlights the significant impact of technological innovations such as nanotechnology, encapsulation techniques, and UV sensing devices on the development of sunscreens and related products.

Nano-sized UV filters enable the formulation of sunscreens with higher SPF levels and better skin feel, while encapsulation technologies facilitate the controlled release of active ingredients for prolonged protection. Moreover, the integration of UV sensing devices into wearable devices and skincare applications empowers consumers to monitor their sun exposure levels in real-time, thereby driving demand for personalized sun care solutions. Market players are increasingly investing in research and development to leverage these technological advancements and differentiate their product offerings in a highly competitive market landscape.

Technological innovations are expected to fuel market growth by unlocking new opportunities for product development and enhancing consumer engagement with sun care products. The sun care products market encompasses a diverse range of skincare products designed to protect the skin from the harmful effects of ultraviolet (UV) radiation. These products include sunscreens, sunblock, after-sun lotions, and self-tanning products, among others.

Market participants comprise manufacturers, distributors, and retailers offering a variety of formulations tailored to different skin types, SPF levels, and preferences. The market is characterized by ongoing product innovation, regulatory scrutiny regarding ingredient safety and labeling, and consumer awareness of the importance of sun protection for maintaining skin health.

Analyst’s Review

The sun care products market is experiencing significant growth due to evolving consumer preferences and regulatory shifts. The growing awareness of skin related risks and the importance of UV protection is fueling product demand. Furthermore, sustainable formulations and technological advancements drive product innovation, thereby enhancing efficacy and consumer experience. Moreover, key players are investing heavily in research to develop eco-friendly products and capitalize on emerging trends. Regulatory scrutiny regarding ingredient safety and labeling remains a central focus, influencing both product formulations and marketing strategies.

Sun Care Products Market Growth Factors

The sun care products market is experiencing robust growth, primarily driven by the increasing awareness of the harmful effects of ultraviolet (UV) radiation on skin health. Moreover, changing lifestyles, including an emphasis on outdoor activities and leisure travel, have resulted in an increased need for effective UV protection.

Additionally, the beauty and personal care industry's continual innovation and development of advanced formulations have significantly contributed to market expansion. Manufacturers are actively introducing products with higher sun protection factor (SPF) ratings, broad-spectrum coverage, and improved water resistance to meet evolving consumer preferences and regulatory requirements. Technological advancements, such as nanotechnology and encapsulation techniques, enable the creation of sunscreens with enhanced efficacy and cosmetically elegant textures, which is driving product adoption.

Furthermore, globalization and expanding distribution channels play a pivotal role in supporting market expansion. The proliferation of e-commerce platforms and the increasing availability of sun care products across diverse retail channels have facilitated greater market accessibility, particularly in emerging economies. Moreover, strategic partnerships, mergers, and acquisitions within the industry contribute to market consolidation and enable companies to leverage synergies to expand their market presence and reach new consumer segments.

Sun Care Products Market Trends

The increasing demand for natural and organic sunscreens, driven by consumers' growing awareness of environmental sustainability and preference for safer, eco-friendly ingredients is emerging as a key trend shaping the market outlook. Additionally, there is a rising emphasis on multifunctional sun care products that offer added skincare benefits beyond UV protection, such as anti-aging properties, hydration, and antioxidant protection. Moreover, the emergence of personalized sun care solutions, enabled by advancements in technology and data analytics, allows consumers to tailor their sun protection regimen based on individual skin types, lifestyles, and UV exposure levels.

Surging inclination toward natural and organic skincare products has reshaped the sun care market landscape. Consumers are increasingly seeking products formulated with plant-based or mineral ingredients that are perceived to be safer for both the skin and the environment. This shift toward sustainability has prompted manufacturers to innovate eco-friendly formulations and adopt environmentally responsible packaging practices, catering to the growing demand for sustainable sun care options.

Segmentation Analysis

The global sun care products market is segmented based on packaging type, product type, age, nature, sales channel, and geography.

By Product Type

Based on product type, the market is categorized into sunscreen, after sun care, and self-tanning products. Sunscreen generated the highest revenue of USD 6.33 billion in 2023. The primary focus on preventing sun damage and skin related concerns is mainly propelling product uptake. The rising awareness of UV radiation's harmful effects fuels the sunscreen segment, prompting consumers to prioritize sun protection during outdoor activities and daily commutes. Moreover, continuous innovation in sunscreens, with advancements in water resistance, broad-spectrum protection, and user-friendly formulations catering to diverse skin types is estimated to foster segment growth over 2024-2031.

By Age

Based on age, the market is bifurcated into adults and kids. The adults segment accounted for the largest market share of 62.52% in 2023. This growth is primarily bolstered by higher purchasing power, greater awareness of sun protection, and a more extensive range of sun care needs among adults compared to kids. Adults often prioritize sun care products for daily use and various outdoor activities, such as daily commutes, sports, and leisure travel, where protection against harmful UV radiation is paramount. Additionally, adults are more likely to seek specialized sun care solutions tailored to their specific skin types and concerns, thereby driving the demand for sunscreens, after-sun lotions, and related products.

By Nature

Based on nature, the market is divided into organic and conventional. The organic segment is projected to experience the highest CAGR of 6.17% over 2024-2031. This significant growth rate is attributed to the increasing consumer preference for organic skincare products, driven by rising awareness of health and environmental sustainability. Consumers are increasingly drawn to organic sun care formulations due to their perceived safety, absence of synthetic chemicals, and eco-friendly production methods.

Sun Care Products Market Regional Analysis

Based on region, the global sun care products market is classified into North America, Europe, Asia-Pacific, MEA, and Latin America.

The North America Sun Care Products Market share stood around 36.19% in 2023 in the global market, with a valuation of USD 5.01 billion, due to its robust economy, high disposable income of consumers, and widespread awareness of skincare and sun protection. The region boasts a mature market with a well-established infrastructure for distribution and marketing, thereby making it highly lucrative for market players.

Moreover, stringent regulatory standards ensure product safety and efficacy, instilling consumer confidence in sun care products. Additionally, a strong culture of outdoor activities, recreational sports, and leisure travel propels the demand for sunscreens and related products. Market players in North America focus on product innovation, catering to evolving consumer preferences for natural, eco-friendly formulations and advanced UV protection technologies.

Asia-Pacific is projected to experience the highest CAGR of 6.78% over 2024-2031. Several factors such as the high penetration of e-commerce, increasing purchasing capacities of consumers, and rising consumer awareness regarding the importance of skincare are propelling growth in this region. Moreover, rising concerns regarding skin health and the growing popularity of outdoor recreational activities contribute to the increasing demand for sun care products.

Moreover, Asia-Pacific is estimated to grow at a significant rate due to its vast population base, particularly in countries such as China, India, and Japan. Market players are leveraging this growth opportunity by expanding their product portfolios, establishing strategic partnerships, and intensifying marketing efforts to capitalize on the burgeoning demand for sun care products in the region.

Competitive Landscape

The global sun care products market report will provide valuable insight with an emphasis on the fragmented nature of the industry. Prominent players are focusing on several key business strategies such as partnerships, mergers and acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their market shares across different regions. Companies are undertaking effective strategic initiatives involving expansions & investments, including investments in R&D activities, the establishment of new manufacturing facilities, and supply chain optimization, which could pose new opportunities for market growth.

List of Key Companies in the Sun Care Products Market

• L’Oréal Paris
• Estée Lauder Companies
• Johnson & Johnson Services, Inc.
• Procter & Gamble
• Unilever
• Beiersdorf AG
• Shiseido Co., Ltd.
• Kao Singapore Pte. Ltd.
• Edgewell Personal Care
• Colgate-Palmolive Company

Key Industry Developments

• January 2024 (Acquisition) - Bridgepoint announced its strategic investment in RoC Skincare, the renowned skincare brand. This investment is part of the activities of Bridgepoint Europe VII ("BE VII"), a fund specifically targeting mid-market growth businesses. Gryphon Investors, the current majority shareholder of RoC, will be selling its stake to Bridgepoint as a component of this transaction.

The Global Sun Care Products market is Segmented as:

By Packaging Type

• Bottles/Jars
• Pumps & Dispensers
• Tubes
• Others

By Product Type

• Sunscreen
• After Sun Care
• Self-tanning Products

By Age

• Adult
• Kids

By Nature

• Organic
• Conventional

By Sales Channel

• Hypermarkets/Supermarkets
• Specialty Stores
• Pharmacy/Drug Stores
• Department Stores
• Online Retailers
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • U.K.
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia-Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America