Weight Management Market Size, Share, Growth & Industry Analysis, By Function (Diet, Fitness Equipment, Surgical Equipment, and Services), and Regional Analysis, 2024-2031

Weight Management Market Size

The global Weight Management Market size was valued at USD 160.88 billion in 2023 and is projected to grow from USD 175.06 billion in 2024 to USD 347.54 billion by 2031, exhibiting a CAGR of 10.29% during the forecast period. In the scope of work, the report includes solutions offered by companies such as Herbalife International, Inc., NutriSystem, Inc., Weight Watchers International, Inc., Glanbia PLC, Atkins Nutritionals, Inc, Technogym, Now Health Group, Inc., Johnson Health Tech, The Kellogg Company, Nestle SA and others.

The market is growing rapidly, driven by increasing obesity rates and advancements in technology. Innovations such as wearable fitness trackers and mobile health apps is enhancing accessibility and effectiveness, while a rising health consciousness among consumers is boosting the demand for personalized and holistic weight management solutions.

The weight management market has experienced significant growth in recent years, driven by increasing awareness of health and wellness, rising obesity rates, and a growing demand for weight loss programs and products. The integration of wearable fitness trackers, mobile health apps, and telehealth services is making weight management more accessible and effective.

Concurrently, there is a growing preference for plant-based and natural products, which is fueling the demand for organic, non-GMO, and clean-label options. However, challenges such as high costs and limited access to comprehensive weight management programs persist. Key players are addressing these barriers through innovation and strategic partnerships, contributing to the market’s expansion and evolution toward more holistic and personalized health solutions.

Weight management refers to the process of adopting long-term lifestyle changes to maintain a healthy body weight. This encompasses a combination of healthy eating, regular physical activity, and behavioral modifications to achieve and sustain an optimal weight. Effective weight management aims to prevent and treat obesity-related health conditions, improve overall well-being, and enhance quality of life.

It involves setting realistic goals, monitoring progress, and making sustainable adjustments to diet and exercise habits. Weight management strategies can also include medical interventions, such as weight loss medications or surgery, under professional supervision.

Analyst’s Review

The weight management market is experiencing robust growth, driven by increasing health awareness and the prevalence of obesity-related health issues. Key players like General Mills, KETO, Garden of Life, and Abbott Laboratories are propelling market expansion through innovative product launches tailored to special diets such as no-sugar, keto, low-sodium, and low-fat.

• For instance, in July 2022, CTRL, the U.S.'s fastest-growing meal replacement brand, introduced its meal-on-the-go bars. These bars, featuring premium whey protein and wholesome ingredients, offer convenient, nutritious options for consumers.

Such initiatives cater to the evolving preferences of health-conscious individuals, enhancing market appeal and driving growth.

Weight Management Market Growth Factors

The rising rates of obesity and related health issues, such as diabetes, cardiovascular diseases, and hypertension, are driving the growth of the weight management market. As these conditions are becoming more prevalent, the need for effective weight management solutions is growing increasingly critical. This growing public health concern is leading to heightened demand for dietary supplements, fitness programs, and medical interventions that aid in weight control and overall health improvement.

Addressing obesity and its associated risks is requiring a multifaceted approach, encouraging individuals to adopt healthier lifestyles. Consequently, the market for weight management products and services is expanding, driven by the urgent need to combat obesity and improve public health outcomes.

• According to WHO data from 2022, one in eight people worldwide were living with obesity, highlighting the widespread impact of this condition on global health. Among adults aged 18 years and older, 2.5 billion were overweight, with 890 million classified as obese. This represents 43% of adults being overweight and 16% living with obesity. Additionally, the report noted that 37 million children under the age of 5 and over 390 million children and adolescents aged 5–19 years were overweight, while 160 million were affected with obesity. These statistics underscore the urgent need for effective strategies and interventions to address and mitigate the growing burden of obesity-related health issues worldwide.

The high cost associated with comprehensive weight management programs, including professional consultations, specialized diets, fitness plans, and medical procedures, can be prohibitive for many individuals. This financial barrier limits access to effective weight management solutions, particularly in lower-income populations, and poses a significant challenge to market growth.

To address this, stakeholders are currently implementing strategies such as promoting affordable alternatives like community-based programs, advocating for expanded insurance coverage, supporting public health initiatives for subsidized access, and leveraging digital health technologies for cost-effective remote interventions. These efforts are aimed at mitigating financial barriers, improving accessibility, and fostering broader adoption of weight management solutions across diverse socioeconomic groups.

Weight Management Market Trends

The integration of technology into weight management is propelling market growth by making weight loss and health maintenance more accessible, personalized, and effective. Wearable fitness trackers, mobile health apps, and telehealth services are revolutionizing how individuals manage their weight by providing real-time data, customized insights, and remote guidance.

These innovations cater to the growing demand for convenient, user-friendly solutions, encouraging more people to engage in weight management programs. As a result, the market is experiencing increased consumer adoption, higher engagement rates, and enhanced outcomes, driving significant growth in the weight management market.

Furthermore, the growing preference for plant-based and natural weight management products reflects a broader shift toward healthier and more environmentally conscious lifestyles. Consumers are increasingly seeking organic, non-GMO, and clean-label products that align with their health and ethical values. This trend is driven by a desire to avoid synthetic ingredients and support sustainable practices.

As a result, the market for natural weight management solutions, including dietary supplements, meal replacements, and snacks, is expanding rapidly. Companies are responding by developing innovative products that meet these consumer demands, further fueling industry growth.

Segmentation Analysis

The global market is segmented based on application, end-use industry, and geography.

By Function

Based on function, the weight management market is categorized into diet, fitness equipment, surgical equipment, and services. The diet segment garnered the highest revenue of USD 109.63 billion in 2023. Meal replacement products, specialized diet plans, and digital programs cater to varied dietary preferences and health goals, enhancing accessibility and effectiveness.

Increasing consumer awareness of health benefits associated with structured diets, coupled with the convenience of online platforms and nutritional supplements, is impelling demand. Moreover, surging consumer interest in organic and natural products reflects a broader shift towards healthier lifestyles. These factors are collectively propelling segmental market expansion by addressing evolving consumer needs and preferences in the pursuit of effective weight management solutions.

Weight Management Market Regional Analysis

Based on region, the global market is classified into North America, Europe, Asia-Pacific, MEA, and Latin America.

The North America weight management market share stood around 33.39% in 2023 in the global market, with a valuation of USD 53.72 billion. The region has a high prevalence of obesity and related health issues, which is driving the demand for effective weight management solutions. North America prominent standing in technological advancements and consumer awareness, is fostering innovation in products like digital health apps, personalized diets, and specialized meal replacements.

Additionally, the presence of established players and robust healthcare infrastructure is supporting regional market expansion. Furthermore, increasing health consciousness among consumers is driving the adoption of healthy eating habits and fitness regimens, fueling market growth in the region.

Asia-Pacific weight management market is anticipated to witness the fastest growth at a CAGR of 12.43% over the forecast period. This growth is set to be supported by rapid urbanization and changing lifestyles, which are contributing to an increase in obesity rates, thereby driving the demand for effective weight management solutions. Increasing disposable incomes and growing health awareness are leading to higher consumer spending on fitness products, dietary supplements, and personalized diet plans.

Advancements in digital health technologies and the expansion of e-commerce platforms are making weight management solutions more accessible to a broader population. These factors collectively support ongoing market expansion in the Asia Pacific region, catering to diverse consumer needs and preferences in health and wellness.

Competitive Landscape

The weight management market report will provide valuable insight with an emphasis on the fragmented nature of the industry. Prominent players are focusing on several key business strategies such as partnerships, mergers and acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their market shares across different regions.

Companies are implementing impactful strategic initiatives, such as expanding services, investing in research and development (R&D), establishing new service delivery centers, and optimizing their service delivery processes, which are likely to create new opportunities for market growth.

List of Key Companies in Weight Management Market

• Herbalife International, Inc.
• NutriSystem, Inc.
• Weight Watchers International, Inc.
• Glanbia PLC
• Atkins Nutritionals, Inc
• Technogym
• Now Health Group, Inc.
• Johnson Health Tech
• The Kellogg Company
• Nestle SA

Key Industry Development

• Sep 2022 (Product Launch): Glanbia's leading weight management brand, SlimFast, launched the first-ever U.S.-distributed intermittent fasting product line. The new product line was designed to help people feel confident and supported throughout their fasting journey, offering solutions tailored to various lifestyles and fasting goals. This initiative aimed to meet the growing demand for structured intermittent fasting regimens, potentially enhancing SlimFast's market presence in the weight management sector.

The global weight management market is segmented as:

By Function

• Diet
• Fitness Equipment
• Surgical Equipment
• Services

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • U.K.
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia-Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America