Hummus Market Size, Share, Growth & Industry Analysis, By Type (Classic, White Bean, Garlic, Olive, and Others), By Nature (Organic and Conventional), By Sales Channel (Hypermarket/Supermarket, Grocery Stores, Convenience Store, Online Retail, and Others), and Regional Analysis, 2024-2031

Hummus Market Size

The global Hummus Market size was valued at USD 3,340.5 million in 2023 and is projected to grow from USD 3,642.4 million in 2024 to USD 7,356.5 million by 2031, exhibiting a CAGR of 10.56% during the forecast period. The growth of the market is mainly driven by increasing consumer demand for healthy, plant-based foods, growing awareness regarding its nutritional benefits, and the expansion of diverse flavors and convenient packaging options.

In the scope of work, the report includes solutions offered by companies such as Bakkavor Group Plc, Boar’s Head Brand, Haliburton International Foods, Inc., Hope Foods, LLC., Lakeview Farms, LLC, Lantana Foods, Nestlé SA, Strauss Group, Zacca Hummus, CEDAR’S MEDITERRANEAN FOODS, INC., and others.  

The expansion of the market is aided by increasing consumer preference for healthy and plant-based foods. Rising awareness regarding the health benefits of hummus, due to its high protein content, fiber content, and essential nutrients, fuels its demand. The growing trend of vegetarianism and veganism further boosts market growth, as hummus serves as an excellent meat alternative.

Additionally, the convenience and versatility of hummus as a snack or meal component contribute to its popularity. The expansion of flavored and organic variants further attracts health-conscious consumers, while the rising availability in supermarkets and online platforms make it more accessible.

The hummus market has experienced significant growth, establishing itself a prominent segment within the global food industry. Valued for its nutritional profile and versatility, hummus is widely consumed across various regions. North America dominates the market due to high consumer awareness and strong demand for healthy snacks.

Europe and the Middle East have emerged as major markets for hummus, particularly with its traditional consumption being prevalent in the latter region. The market is characterized by numerous local and international players offering a variety of flavors and packaging options. Innovation in product formulations, such as low-fat and gluten-free versions, contributes significantly to market expansion.

Hummus is a traditional Middle Eastern dip made primarily from cooked, mashed chickpeas blended with tahini, olive oil, lemon juice, garlic, and salt. It is recognized for its creamy texture and savory flavor, often used as a spread, dip, or ingredient in various dishes. Hummus is widely popular for its health benefits, including being a good source of plant-based protein, dietary fiber, and healthy fats. Hummus is witnessing widespread adoption due to its growing popularity among health-conscious individuals and those seeking convenient, nutritious food options.

Analyst’s Review

Manufacturers in the hummus market are focusing on innovation and diversification to capture consumer interest. These efforts include the introduction of new flavors and organic options to cater to health-conscious and adventurous eaters. Companies are investing heavily in advanced packaging technologies to extend product shelf life and reduce waste. Collaborations with retailers for better shelf placement and promotional activities are enhancing market visibility.

• In November 2023, Fresh Cravings, announced two new hummus flavors: Tajín Chili and Lime Hummus, created in collaboration with Tajín, and Dill Pickle Hummus. These new products joined Fresh Cravings' existing lineup, including Classic and Roasted Red Pepper, and became available in the deli section of Walmart stores nationwide in the U.S.

The rise of e-commerce platforms is providing an additional channel for reaching a broader audience. To maintain their position in the market, manufacturers are aiming to innovate their product line-up with unique flavors and health-oriented products, and leveraging digital marketing to educate consumers about the nutritional benefits of hummus. Moreover, emphasizing sustainable practices helps attract environmentally conscious consumers.

Hummus Market Growth Factors

The increasing consumer demand for healthy and convenient snack options is fostering the growth of the hummus market. Consumers are continuously seeking nutritious alternatives to traditional snacks, with hummus being an optimal solution. Its high content of protein, fiber, and essential nutrients aligns with the growing trend toward healthier eating habits.

Moreover, a notable trend toward plant-based food products are resulting in more individuals adopting vegetarian and vegan diets. Hummus, being a versatile and tasty option, is benefiting from this shift. The availability of diverse flavors and organic options is further attracting a wide range of consumers.

Challenges associated with product perishability are hindering the development of the hummus market, leading to shorter shelf life and potential food waste. This issue poses logistical challenges for producers and retailers, affecting inventory management and profitability. To overcome this challenge, companies are investing heavily in advanced packaging technologies that extend the product's shelf life without compromising quality.

Innovations such as Modified atmosphere packaging (MAP) and vacuum sealing are contributing significantly to preserving the freshness and flavor of products. Additionally, enhancing the cold chain logistics ensures optimal storage and transportation conditions. These solutions reduce waste and enhance customer satisfaction by delivering fresher products.

Hummus Market Trends

The rise of flavored and gourmet hummus varieties is a key trend since consumers are increasingly seeking unique and exotic flavors,. This trend is leading to the introduction of options such as spicy jalapeño, roasted red pepper, sun-dried tomato, and even dessert flavors including chocolate. This trend caters to diverse taste preferences and enhances the appeal of the traditional hummus offering.

It further allows brands to differentiate themselves in a competitive market. Continuous innovation and expansion of flavour portfolios enables companies to both attract new consumers and retain existing consumers, thus impacting market growth and enhancing product appeal.

• Lantana, a hummus manufacturer, offers a variety of flavors, including avocado, black bean, dill pickle, edamame, hatch chile, pumpkin spice, and roasted garlic, among others. Offering innovative products is a key strategy adopted by manufacturers to distinguish their products from competitors in the market. This enables the company to provide customers with diverse taste preferences and expand its presence in the market.

The growing focus on clean label and organic products is influencing the hummus market. Consumers are becoming more health-conscious and favoring products that are free from artificial preservatives, additives, and GMOs. This is prompting manufacturers to develop hummus made with natural, organic ingredients and transparent labeling.

Additionally, certifications such as vegan, organic, non-GMO, and gluten-free are gaining importance as they build consumer trust and meet the growing demand for healthier options. This rising shift toward clean label products is supporting the expansion of the market by appealing to health-conscious consumers and those with dietary restrictions, thereby fostering long-term customer loyalty.

• The hummus offered by Zacca Hummus is formulated using natural ingredients, ensuring it is Non-GMO, gluten-free, and devoid of artificial preservatives. The development of these products aligns with consumer preferences for dietary-conscious choices.

Segmentation Analysis

The global market is segmented based on type, nature, application, and geography.

By Type

Based on type, the market is categorized into classic, white bean, garlic, olive, and others. The classic segment led the hummus market in 2023, reaching a valuation of USD 1,091.3 million. This segment is leading the market due to its widespread popularity and established consumer base. Classic hummus, known for its traditional taste and simple ingredients, appeals to a broad audience, including health-conscious consumers and those seeking convenient, nutritious snacks. Its versatility as a dip, spread, or ingredient in various dishes further increases its demand.

The familiarity and trusted flavor profile of classic hummus makes it a staple in many households. Additionally, its availability across numerous retail channels and competitive pricing contribute to its dominant market position.

By Nature

Based on nature, the market is classified into organic and conventional. The organic segment is anticipated to witness significant growth at a CAGR of 11.45% through the forecast period (2024-2031). This growth is largely attributable to increasing consumer awareness and surging demand for natural, health-oriented products. Due to rising consumer inclination toward clean eating and sustainability, the preference for organic foods is rising.

Organic hummus is often free from synthetic pesticides and genetically modified organisms that align with these values. Additionally, the organic segment benefits from the broader organic food movement, supported by the enhancements in the distribution networks and consumers with higher disposable incomes.

By Sales Channel

Based on sales channel, the market is segmented into hypermarket/supermarket, grocery stores, convenience store, online retail, and others. The hypermarket/supermarket segment secured the largest hummus market share of 48.34% in 2023. The extensive reach and consumer convenience in supermarkets and hypermarkets mainly contribute to the segmental growth.

Their ability to attract high foot traffic, combined with strategic product placements and promotional efforts, significantly enhances sales performance. Additionally, hypermarkets and supermarkets often offer competitive pricing and bulk buying options, which appeal to cost-conscious consumers. The comprehensive availability of fresh, refrigerated products in these stores ensures that hummus remains accessible, thus supporting the growth of the segment.

Hummus Market Regional Analysis

Based on region, the global market is classified into North America, Europe, Asia-Pacific, MEA, and Latin America.

The North America hummus market share stood around 32.67% in 2023 in the global market, with a valuation of USD 1,091.3 million. This growth is primarily propelled by high consumer awareness and rising demand for healthy, convenient foods. The diverse and health-conscious population in the region is increasingly incorporating hummus into their diets due to its nutritional benefits and versatility.

Major retail chains and online platforms in North America offer extensive range of products, ensuring wide availability and easy access. Additionally, strong marketing campaigns and product innovations by leading brands are enhancing consumer interest and adoption. The cultural diversity in the region further contributes to the acceptance and popularity of hummus.

• In June 2023, Hope Foods introduced a bold new packaging for its organic hummus and non-GMO plant-based dips, reflecting vibrant flavors and highlighting its Plastic Neutral certification. The company included organic flaxseed oil into all products within its lineup to enhance functional benefits, providing a source of plant-based Omega-3s tailored for flexitarians without compromising flavor integrity.

Asia-Pacific is poised to grow at a robust CAGR of 11.81%. This projected growth is facilitated by the rising health consciousness and changing dietary patterns among consumers. Rapid urbanization and growing disposable incomes are contributing to the adoption of Western food trends, including hummus.

Additionally, the expansion of retail infrastructure and e-commerce platforms in the region is improving product accessibility. Companies are targeting Asia-Pacific with localized flavors and marketing strategies to cater to diverse consumer preferences, which is fostering domestic market expansion.

Competitive Landscape

The hummus market report will provide valuable insight with an emphasis on the fragmented nature of the industry. Prominent players are focusing on several key business strategies such as partnerships, mergers and acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their market shares across different regions.

Manufacturers are adopting a range of strategic initiatives, including investments in R&D activities, the establishment of new manufacturing facilities, and supply chain optimization, to strengthen their market standing.

List of Key Companies in Hummus Market

• Bakkavor Group Plc
• Boar’s Head Brand
• Haliburton International Foods, Inc.
• Hope Foods, LLC. 
• Lakeview Farms, LLC
• Lantana Foods
• Nestlé SA
• Strauss Group
• Zacca Hummus
• CEDAR’S MEDITERRANEAN FOODS, INC.

Key Industry Developments

• November 2023 (Launch): Lantana Foods introduced an assorted hummus variety pack that combines four popular flavors in one convenient package. The assortment included Roasted Red Pepper, Classic Hummus, Black Bean, and Sriracha Carrot, catering to a range of taste preferences. This variety pack, was available in a 17.6 oz size and was made available at various retailers, including Publix, Harris Teeter, Randalls, and SaveMart. This expansion complemented their existing line of over 10 individual hummus flavors, providing consumers with more options.
• September 2023 (Launch): Sabra debuted two new flavors, Spicy Harissa and Mediterranean Roasted Garlic, at Target stores in the Midwest and nationwide (USA) at Amazon Fresh in October. These additions followed the August launch of Buffalo Hummus and BBQ Hummus, inspired by popular flavors such as ranch and French Onion. Sabra aims to cater to plant-based and dairy-free preferences with its vegetarian, non-GMO, gluten-free, vegan, and kosher hummus, appealing to a wide range of consumers seeking delicious and dietary-friendly options.

The global hummus market is segmented as:

By Type

• Classic
• White Bean
• Garlic
• Olive
• Others

By Nature

• Organic
• Conventional

By Sales Channel

• Hypermarket/Supermarket
• Grocery Stores
• Convenience Store
• Online Retail
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • U.K.
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia-Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America