Salon Services Market Size, Share, Growth & Industry Analysis, By Type (Hair Services, Nail Services, Skincare Services, Others), By End User (Men, Women), By Channel (Franchise Outlet, Independent Salons), and Regional Analysis, 2024-2031

Salon Services Market Size

Global Salon Services Market size was recorded at USD 212.26 billion in 2023, which is estimated to be valued USD 227.63 billion in 2024 and is projected to reach USD 398.03 billion by 2031, growing at a CAGR of 8.31% from 2024 to 2031.

Rising number of barber shops & beauty parlors and increased focus on personalized beauty treatments are expected to support market expansion. In the scope of work, the report includes services offered by companies such as Great Clips Inc., Regis Corporation, Ulta Beauty, Inc., Dufry, Drybar Products LLC, Sorbet Group, Rich Infinity Unisex Salon & Academy, The Leading Salons of the World LLC, SNIP-ITS FRANCHISE, DESSANGE INTERNATIONAL, and others.

The integration of technology in salon services is transforming the industry and creating significant growth opportunities. Advanced tools such as AI-driven beauty diagnostics, online booking platforms, and virtual consultations are streamlining the customer experience, making it easier for clients to access salon services from anywhere. These technologies improve operational efficiency in salons by reducing wait times and optimizing service scheduling.

• For instance, in June 2024, Zenoti, a leader in beauty and wellness software, introduced AI-powered features. These include an AI-driven phone system and Zeenie, an AI assistant that enhances navigation, marketing, and analytics, offering salons advanced tools for operational efficiency and customer engagement.

Moreover, digital platforms enable personalized beauty experiences by collecting customer data to tailor services to individual preferences. AI-driven tools can assess a client's skin type or hair condition and recommend specific treatments for optimal results. This increased personalization enhances customer satisfaction and fosters loyalty.

Furthermore, technology allows salons to expand their reach by offering virtual consultations and tutorials for clients who prefer at-home treatments. The growing adoption of e-commerce platforms enables salons to sell beauty products directly to consumers, thereby creating an additional revenue stream. As digital tools evolve, salons that integrate these technologies are expected to be positioned to remain competitive and capitalize on salon services market trends.

Salon services encompass a wide range of beauty and grooming treatments offered in professional settings, designed to enhance an individual’s appearance and well-being. These services are diverse, including hair care, skincare, nail care, makeup, massage, and spa treatments. Haircuts, coloring, styling, facials, waxing, manicures, and pedicures are some of the most common offerings.

Salon services are generally segmented by gender, with distinct categories for men’s and women’s grooming needs. For instance, men’s services may include beard styling, shaving, and haircuts, while women may seek hair coloring, styling, and skincare treatments.

In addition to traditional brick-and-mortar establishments, salons are increasingly using digital channels to offer on-demand, at-home services, appealing to clients seeking convenience. This includes mobile beauty services, where professionals deliver salon-quality treatments at the client’s location. The increasing trend of gender-neutral salons signifies a notable shift toward inclusivity, catering to a broader audience. This evolution reflects the industry’s adaptability to changing consumer preferences.

Analyst’s Review

The global market is marked by key players implementing strategic initiatives focused on innovation, expansion, and sustainability to maintain competitiveness. Companies in the sector are increasingly leveraging technology to enhance customer engagement and streamline operations. Companies are prioritizing the customer experience as a growth strategy by implementing seamless online booking systems and integrating AI for personalized beauty recommendations.

• For instance, in March 2024, MY SALON Suite, a franchise offering personalized spaces for stylists and beauticians, acquired Mera Salon Suites in Baton Rouge, Louisiana. This strategic move followed multiple acquisitions in 2023, including 13 locations in Reno, Nevad;, Charleston, South Carolin;, and Herndon, Virginia.

The growth of the salon services market is fueled by the expansion of premium and wellness-focused services that meet the rising demand for holistic beauty treatments. Furthermore, key players are aggressively expanding into emerging markets by opening new outlets and offering franchise opportunities to scale operations.

Sustainability has become a critical imperative, prompting companies to adopt eco-friendly products and practices in response to the growing consumer preference for green beauty solutions. Strategic partnerships with beauty product manufacturers and tech companies are fostering innovation and stimulating growth. For companies operating in the market, adapting to evolving consumer preferences and incorporating new technologies is crucial for maintaining competitive advantage.

Salon Services Market Growth Factors

The increasing number of barber shops and beauty parlors globally is fueling the expansion of the market. Rapid urbanization and rising consumer interest in grooming and personal care have led to a surge in demand for specialized salons, resulting in a rise in new openings. Both established brands and independent entrepreneurs are capitalizing on this trend by introducing new outlets to cater to growing consumer needs.

The proliferation of barber shops and beauty parlors in emerging markets is enabling the industry to penetrate untapped regions and expand its customer base. The emergence of these establishments is likely to intensify market competition, potentially improving service quality and fostering innovation. In addition, the rising number of salons enables greater accessibility for customers, promoting frequent visits and, in turn, boosting salon services market revenue.

Numerous salons are diversifying their offerings to include a wider range of services, including traditional haircuts and spa treatments, further increasing their appeal. This growth in the number of establishments is expected to bolster market expansion in the coming years.

A major challenge impeding the development of the salon services industry is the lack of skilled professionals, negatively impacting service delivery and customer satisfaction. With increasing demand for specialized services such as hair coloring, nail art, and advanced skincare treatments, salons are facing challenges in locating qualified professionals with the technical expertise to meet client expectations.

This shortage of skilled workers leads to inconsistent service quality and high employee turnover, disrupting business operations and negatively affecting the customer experience. The emergence of new beauty techniques and technologies emerge underscores the pressing need for trained professionals. However, this challenge can be mitigated through investing in employee training and development programs.

By offering continuous learning opportunities, salons can upskill their workforce and ensure that their staff is proficient in the latest beauty trends and techniques. Additionally, forming partnerships with beauty academies to create a pipeline of qualified professionals is anticipated to address this issue in the long term and ensure sustained industry growth.

Salon Services Market Trends

The growing trend of eco-friendly and sustainable beauty products is reshaping the salon services industry landscape as consumers increasingly choose sustainable options. Salons are increasingly integrating organic, cruelty-free, and chemical-free products to cater to this growing demand. These sustainable products align with the values of environmentally aware customers and promote healthier beauty treatments, reducing skin irritation and long-term damage risks.

The shift toward sustainable beauty is further fueled by the rising awareness of the harmful effects of certain chemical ingredients on both the environment and personal health.

• For instance, in May 2024, the American Chemical Society (CAS) reported a growing demand for sustainability in cosmetics, with over 40% of consumers favoring natural ingredients in beauty products. This shift is prompting a transformation in product formulation, as companies prioritize environmentally safe components and accelerate research in sustainable cosmetics development.

Salons are gradually replacing traditional products with sustainable alternatives to attract eco-conscious clients. The use of biodegradable packaging and waste-reducing practices further supports this trend, as salons are increasingly adopting a more holistic approach to sustainability. By adopting eco-friendly products and practices, salons meet consumer demands and position themselves as socially responsible businesses, crucial for future market growth.

Segmentation Analysis

The global market has been segmented on the basis of type, technology, end user, and geography.

By Type

Based on type, the market has been classified into hair services, nail services, skincare services, and others. The hair services segment captured the largest salon services market share of 41.58% in 2023, largely attributed to the consistent demand for haircuts, coloring, and styling across diverse demographics.

Hair services are fundamental salon offerings, providing a broad range of treatments for men, women, and children. The growing popularity of hair coloring trends, such as balayage, highlights, and pastel hues, has contributed to the rising demand for specialized hair services.

• In 2023, National Hair & Beauty Federation (NHBF) Limited reported that the hair and beauty industry achieved a turnover of USD 6.11 billion for 2022-2023, reflecting its robust growth. This significant revenue underscores the sector’s increasing consumer demand for grooming, beauty treatments, and personalized services.

Additionally, the increasing frequency of hair treatments, such as keratin and protein therapies, aimed at improving hair health and appearance, has contributed to the growth of the segment. This dominance is further supported by the high rate of repeat business, as customers typically return to salons regularly for routine haircuts and maintenance.

Furthermore, the growing urban population and rising disposable incomes have increased the demand for premium hair services, particularly in emerging markets. As salons adopt innovative techniques and products, the hair services segment is anticipated to lead the market.

By End User

Based on end user, the market has been divided into men and women. The men segment is poised to record a staggering CAGR of 8.95% through the forecast period, mainly fueled by the increasing focus on male grooming and personal care. Traditionally underserved in the salon services market, men are increasingly seeking a broader range of treatments, including hairstyling, beard grooming, skincare, and wellness services.

This shift in male consumer behavior is fueled by changing social attitudes that regard self-care as essential for men, rather than optional. The growing influence of social media and celebrity endorsements has significantly increased awareness of grooming trends among men.

Specialized services such as beard trims, shaves, and haircuts tailored specifically for men are gaining popularity, prompting salons to expand their offerings to cater to this demographic. Additionally, men’s grooming products, including beard oils, shampoos, and skincare treatments, are contributing to the rising demand for salon services targeted at male customers.

By Channel

Based on channel, the market has been segmented into franchise outlet and independent salons. Independent salons garnered the highest revenue of USD 122.09 billion in 2023, propelled by their flexibility, personalized services, and ability to adapt to local customer preferences. Unlike larger chains, independent salons are often more attuned to their clientele’s needs, offering tailored services that resonate with individual customer desires.

The personal connection and attention to detail provided by these salons enhance customer loyalty and lead to repeat business, which significantly boosts revenue. Independent salons can quickly adopt emerging trends and innovate with niche services such as organic treatments, eco-friendly products, and custom beauty solutions.

The rise of social media marketing has further supported their growth, allowing them to reach wider audiences without significant advertising budgets. Additionally, numerous independent salons have adopted digital tools such as online booking and customer management systems to enhance operational efficiency and improve the overall client experience. This adaptability and focus on personalized service is projected to boost the growth of the independent salons segment.

Salon Services Market Regional Analysis

Based on region, the global market has been segmented into North America, Europe, Asia-Pacific, MEA, and Latin America.

North America salon services market accounted for a notable share of 36.43% and was valued at USD 77.33 billion in 2023. This growth is mainly facilitated by the region’s strong demand for premium beauty services and advanced grooming treatments. This dominance is further supported by its high disposable income levels, which enable consumers to invest in luxury salon experiences, including hair coloring, skin treatments, and spa therapies.

Additionally, the growing influence of social media and celebrity culture in North America has increased the demand for cutting-edge beauty trends, prompting salons to offer a wide array of specialized services. The proliferation of men's grooming services, fueled by changing attitudes toward male grooming, has further contributed to regional market growth.

Furthermore, the presence of established salon chains and independent luxury salons throughout the U.S. and Canada bolsters regional market expansion, offering a combination of personalized services and brand recognition. The region’s focus on wellness and sustainability is promoting the adoption of eco-friendly products, which is anticipated to foster consumer loyalty and stimulate North America market expansion.

Asia-Pacific salon services market is expected to grow at the highest CAGR of 8.88% in the forthcoming years, primarily due to the region’s expanding middle-class population and rapid urbanization. As disposable incomes rise, particularly in countries such as China, India, and Southeast Asian nations, consumers are increasingly prioritizing grooming and personal care, leading to higher demand for salon services.

The growing influence of global beauty trends, coupled with local cultural preferences, is boosting the adoption of a wide range of beauty treatments, including haircare, skincare, nail care, and wellness services. Additionally, the younger population in Asia-Pacific is highly influenced by social media and celebrity beauty standards, thereby fueling the demand for modern and innovative salon treatments.

The rapid growth of e-commerce in the region has further contributed to regional market expansion by enabling salons to sell beauty products and services directly to consumers. With the increasing number of salon chains and independent salons opening across urban and semi-urban areas, Asia-Pacific market is set to witness substantial growth in the foreseeable future.

Competitive Landscape

The global salon services market report provides valuable insights, highlighting the fragmented nature of the industry. Prominent players are focusing on several key business strategies, such as partnerships, mergers and acquisitions, product innovations, and joint ventures, to expand their product portfolio and increase their market shares across different regions.

Companies are implementing impactful strategic initiatives, such as expansion of services, investments in research and development (R&D), establishment of new service delivery centers, and optimization of their service delivery processes, which are likely to create new opportunities for market growth.

List of Key Companies in Salon Services Market

• Great Clips Inc.
• Regis Corporation
• Ulta Beauty, Inc.
• Dufry
• Drybar Products LLC
• Sorbet Group
• Rich Infinity Unisex Salon & Academy
• The Leading Salons of the World LLC
• SNIP-ITS FRANCHISE
• DESSANGE INTERNATIONAL

Key Industry Developments

• September 2023 (Acquisition): Salon Service Group (SSG), the largest independent distributor of professional salon products in the U.S., acquired National Salon Resources (NSR), a Minneapolis-based distributor specializing in professional salon products across the Upper Midwest. This acquisition strengthens SSG's regional presence and distribution capabilities.

The global salon services market has been segmented:

By Type

• Hair Services
• Nail Services
• Skincare Services
• Others

By End User

• Men
• Women

By Channel

• Franchise Outlet
• Independent Salons

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • UK
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia-Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America